Search Engine Optimization

Some Steps For Search Engine Optimization…

1. Website analysis

2. Keyword Research

3. Adding Emphasis with Header Tags

4. Adding Emphasis with Tail Tags

5. Bold, Italic effect to main keywords

6. Canonicalization

7. Competition Analysis

8. CSS Validation

9. Google Base Feeds

10. H Tags Optimization (Eg: H1, H2, H3)

11. Header Tag Optimization

12. HTML Code Clean Up & Optimization

13. Image & Hyperlink Optimization

14. In depth site Analysis

15. Link Validation

16. Meta Description Tags Optimization

17. Meta Keywords Tags Optimization

18. Navigation & Design Optimization

19. PR Sculpting

20. Robots.txt Optimization

21. Text Modification Tags Optimization

22. Title Tag Optimization

23. URL Rewrite

24. W3C Validation

25. Working on HTML Source Code

26. Link Development

27. Authoritative Submissions

28. Broken Links Checking

29. Directory Submissions

30. Extraction of Site Url’s ( Link Level Depth)

31. Internal Link Structuring

32. Link Building ( Link Bait )

33. Manual Link Request to Related Sites

34. One way link (PR4 or Greater)

35. Site Back-links count

36. Local Search Engine Optimization

37. Custom Review Submission

38. h card Integration

39. Local Search Engine Submission

40. Testimonial Submission

41. Updating pages for local searches

42. Website Usability & Conversion

43. Being Webmaster Tools account setup & monitoring

44. Google Webmaster Tools account setup & monitoring

45. Installing Usability Tools on Website

46. Monthly Website Conversion Tracking

47. Optimization for Multiple Browsers

48. Article Submission

49. Blog Comment on Relevant Blogs

50. Blog Designing for the website

51. Blog Submission

52. Classified submission

53. Creating Promotional pages on hubpages, squidoo, etc

54. Face Book Twitter Marketing

55. Integration of page bookmarking tools

56. Integration of page sharing tools

57. Paid Submission

58. Photo Sharing

59. PPT Submission

60. Press Release

61. Product Indexing on Google Base

62. Rss Feeds

63. Social Bookmarking

64. Video Submission

65. Content Writing & Optimization

66. Article Writing

67. Blog Writing

68. Content Modification

69. Press Release Writing

70. Thematically Optimization of content pages

71. Website content writing through Latent Semantic Indexing

72. Website Spell Check

73. XML Site Map Creation & Submission

74. SE Saturation Checking ( Google, Yahoo & Bing)

75. Log file analysis

76. Google, Yahoo & Bing Site Map Creation

77. Google Analytics Funnel Creation

78. Google Analytics Account Setup

79. Deep Indexing Recommendations

80. Checking server response code for each URL

81. Check Search Engine Road Blocks

82. Check PR of each url

Source : Digital Point Forum

SEO Approach

Pagerank sculpting is technique used to control how pagerank flows through your web site. You can use pagerank sculpting to get a little bit more pagerank to your most important content by taking some pagerank away from less important web pages. This can help you in search engine ranking. Pagerank sculpting is a fine, granular, page-level method which is known to provide some benefits on large web sites.

Basic Steps In On Page Optimization

On page optimization is an important part of setting up a website, and it’s one of the key areas of SEO. Things like the overall site design and the way URLs and page titles are created can all effect how a search engine will rank you. There are certain ‘rules’ to how Google places websites when It indexes them, and a site following these rules is likely to do better than a site that does not.

On page Optimization ensures that your website is search engine friendly as possible. If your website is not optimized then you have less chance of getting good results in the search engines, here is a quick guide towards good on page SEO:

* Make sure that all of your web pages can be indexed by search engines – make sure that they all have at least one link from somewhere on your site.

* Make sure that you have unique content on every single page.

* Make sure that your meta-tags are arranged correctly – your page title tags and description tags should describe the content of your different web pages. The page title tags should be less than 68 characters and the description tags more detailed but less than 148 characters.

* Make sure you label the different headers on your web pages using H tags.

* Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apache hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as opposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.

* Make sure that the links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as opposed to just blue-widgets.php.

* Make sure that you use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.

* Make sure that you label all of your images with descriptive alt attributes.

* Make sure that you make good use of anchor text links within your content – if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.

* Make sure that there is only one version of your site – 301 redirect all non www. URLs to the www. ones or vice versa.

* Make sure that there is only one version of your homepage – 301 redirect the index or default page back to domain.com.

* Use the rel=”nofollow” tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.

* Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup.

Hope these guidelines will help you towards a good on page SEO and to good rankings in the search engines.

Ref – http://www.seoco.co.uk/seo-articles/on-page-seo-basics.html

Describe a Web Page With HTML META Tags

HTML META Tags are used to describe a web page. They sort of provide a synopsis of the web page. Their sole purpose is to provide structural metadata to search engines and web browsers. In Search Engine Optimization (SEO) circles they are known to be one of the many on-page optimization factors. Search engine spiders mostly use META tag information to serve the purpose of adding relevant information about a web page in their indexes. Some META tags which are used by the browser help serve the purpose of providing enhanced functionality to the web page. There are also some META tags whose sole purpose is to describe the web page. Let us see different types of META tags, how they are created and how to effectively write and use them.
List of HTML META Tags

1. Abstract META Tag
2. Author META Tag
3. Copyright META Tag
4. Description META Tag
5. Distribution META Tag
6. Expires META Tag
7. Generator META Tag
8. Keywords META Tag
9. Language META Tag
10. Link Relationship META Tag
11. Platform for Internet Content Selection (PICS) META Tag
12. Pragma META Tag
13. Refresh META Tag
14. Reply-to META Tag
15. Revisit-After META Tag
16. Robots META Tag

Most of the META tags listed above need not be used and are optional. Let us see details of each tag and how they can be written and used in your web pages.

Abstract META Tag

The Abstract META Tag is used to provide a brief summary about the web page. This tag can sound like description but it need not be.

Author META Tag

The Author META Tag describes details of the author of the web page. These details can include name and email address of the author. This tag is recommended to use as many search engines use this tag while indexing.

Copyright META Tag

The Copyright META Tag, as the name suggests, specifies the copyright information of the underlying web page. This tag may include any registered trademark names, patents description, etc that is of intellectual property and which is to be publicly disclosed. Most of the times, search engines ignores this tag.

Description META Tag

The Description META Tag is used to provide a short description of the web page. This tag is considered to be a very important tag with respect to search engines. Many search engine spiders use this tag to store the web page description; of course this is coupled with their indexing algorithms. This description can be seen when you see the search results. The recommend content length for this tag is 25 words.

Distribution META Tag

The Distribution META Tag provides classification with regards to distribution of your web page on the World Wide Web. Currently, there are three forms of distribution that can be specified in the content of the distribution tag:

* Global (suggests that your web page can be widely distributed)
* Local (suggest that your web page distribution is limited to local extents)
* Internal Use (suggest that your web page is not intended for public distribution and is limited to internal confinements)

Expires META Tag

The Expires META Tag declares when a web page is set to expire. The purpose of this tag can be seen both for search engines and browsers. On web browsers, expired pages use a new GET request whenever they are tried to access again rather than a cached version of them being loaded. Search engines on the other hand use this as a directive for them to remove the web page from index. If this tag is used in conjunction with the META Revisit-after tag, search engine crawlers come up after the given interval to re-index the page. The Expires META Tag is particularly good when your web page is updated regularly such as a web page delivering news. It is important that the date and time specified in the content attribute is in accordance with the RFC 1036 format which earlier was RFC 850.

Generator META Tag

The Generator META Tag describes the tool or software that was used to build the underlying web page. This is more of an informative tag although browsers can use it for improving their own functionality.

Keywords META Tag

The Keyword META Tag consists of number of keywords that may be used by people to find your web page through search engines. This is also one of the most important tags with regards to on-page SEO and is generally used along with the META Description tag. The keywords specified in this tag must reflect the content of your web page to help search engines rank your pages in an efficient manner.

Language META Tag

The Language META Tag specifies language used in the web page. This tag is most often used by search engines to determine the language of your web page but can also be used by web browsers. The language specified in this tag should be according with the RFC 1766 standard. EN (for English), JA (for Japanese), RU (for Russian) and IT (for Italian) are just a few examples.

Link Relationship META Tag

The Link Relationship META Tag is another very important META tag. The specification of this tag helps both search engines and web browsers. Let’s discover this amazing META tag in detail.

Relations

* Alternate
Specifies link to alternate versions of a web page. When this relation attribute is used along with the language attribute, it states a translated version for the web page. When this relation attribute is used along with the media attribute, it states a different medium version for the web page.
* Stylesheet
Specifies link to a CSS Stylesheet to be used for applying CSS styles to the web page.
* Start
Specifies start to the first link in a series of web pages. It helps denote the starting point in the series of web pages.
* Next
Specifies next link in a series of web pages. It helps denote the next page in the series.
* Prev
Specifies previous link in a series of web pages. It helps denote the previous page in the series.
* Contents
Specifies link to some descriptive content or table of contents which can be used for reference purposes.
* Index
Specifies link to the index of underlying web page.
* Glossary
Specifies link to a glossary of terms related to the underlying web page
* Copyright
Specifies link to copyright information for the web page.
* Chapter
Specifies link to chapter information in a collection.
* Section
Specifies link to section information in a collection.
* Subsection
Specifies link to sub-section information in a collection.
* Appendix
Specifies link to appendix information for the underlying web page.
* Help
Specifies link to additional help and resources for the web page.
* Bookmark
This relationship attribute is meant for web browsers in particular, although search engines might use it for their own purpose. It is basically a key entry point in an extended document, just as permalinks.

Usage

For ex: For Stylesheet relation,
Platform for Internet Content Selection (PICS) META Tag

The PICS META Tag can help from preventing children accessing the web page. It can be used to specify rating levels. It also helps for other uses like code signing, privacy and management of intellectual property rights.

Usage Example

Reference

http://www.w3.org/PICS/

Pragma META Tag

The Pragma header META Tag prevents page caching and thus each time a page with this attribute is accessed, a request for a new version is made from the web server.

Usage Example

Refresh META Tag

The Refresh META Tag is interpreted by web browsers to redirect from the current page to some other location after a given number of seconds. This can be a very useful tag, however many search engines discourage the use of this tag due to the fact that this tag can be manipulated by users to create duplicated or fake content which can create problems to the search engine index. Use of this tag is not recommended, however one can use them on authenticated pages for functionality. Bear in mind that if you are allowing your authenticated pages to be crawled by search engines, using the Refresh META Tag can be lethal.

Reply-to META Tag

The Reply-to META Tag specifies the concerned person to contact for any issues regarding the underlying web page.

Usage Example

Revisit-After META Tag

The Revisit-After META Tag is useful to let search engine spiders know when they should visit the page for crawling again. This tag is generally useful when you have an idea on how often the content within your web page is updated.

Usage Example

Robots META Tag

The Robots META Tag is solely meant for search engine spiders. They help you to communicate with search engine spiders about your choices on how they should index your web page and the in-page links. You can specify more than one option by separating it with a comma. You can use the following options with the Robots META Tag.

* NOINDEX
Directs the search engine spiders to not index the page

* NOFOLLOW
Directs the search engine spiders to not follow any links within the page

* NOARCHIVE
Directs the search engine spiders to not show a cached version of your page in their search results. Note: Use of this directive won’t affect any search engine rankings.