Ten Ideas to Spark Your Video Creativity

Video marketing has turned into one of the best promotional equipment for businesses on and off the Internet. Online video marketing is now planned to grab the awareness of potential customers faster than any other advertising medium. Now, video marketing is becoming the best promotional tool.

 You should consider your target market’s needs when creating online video content because they can have a major impact on the video’s optimal length and its shelf life.

Here I am discussing some ideas

a: Edify

Let know people about your product or services.  Give the information on features and benefits.  Notify them everything they’ll obtain once they make the purchase.

b: Reply to query

Find out most about your product or services from the users what do you get?  Most of us can think of a list of at least 5 to 10 questions we get asked often.  Make short 2- to 3-minute videos clips where you state the question and then the answer.  These are easy to make and extremely valuable to your prospects.

c: Make a product review

Find out a product or service that would be of significance to your niche and your viewers and do a review on its benefits and features.

d: Develop your list

If you have a company, you should have a list of potential clients.  Make a video to promote your position to give you their name and email in exchange for something you will give them.  You can provide an ebook, an article (tips, approaches and how-to are always trendy), a tutorial video, a free consultation, a type of assessment, etc.  Find out what your prospects would locate most valuable and generate a giveaway around that.

e: Speak about your case studies and results

Make a video about the results you were able to reach while working with a client or chat about a case study and show what you did for them and how you can do the same for the viewer.  You can also demonstrate a case study of someone who did not follow your assistance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while merging in key examples.

f: Enlighten a story

People can communicate with you when you tell a convincing story.  Weave a lesson into your story as a takeaway.  You can also inform about an event from your past that has shaped who you are or how you do business today.

g: Throw light on myths

Talk about the top three myths in your business and give real examples to explain why they are truly myths.

h: Catch your audience behind the scenes

Take your viewers outside of your office and let somebody see yourself in your “natural surroundings.”  If appropriate, introduce your family and show things that are carrying great weight to you.  Tie in some of your business clandestine—how you systematize your business, what type of arrangement you use to get things done, etc.  Pull back the curtains and give guidelines on how you do business.

i: Inquire questions and answer them

If you want to know about your viewers’ needs as they relate to your niche, then ask them some key questions. That will spark the conversation.  Individually answer the question and then ask your viewers to leave their answers below in the comments section.  This will set up a discussion.

j: Bonus video opportunities

You can do much more with video.  Besides filming yourself, you can also do screen captures (ScreenFlow for Macs and Camtasia for PCs are great options), slideshows, and use Keynote or PowerPoint slides to inform your story.

Have a look on this short video to demonstrate you how ScreenFlow works -

Remember:  Make swear to yourself that you will do your best, and then move on.  With each video you make public, your self-confidence will boost and you will get better with time.

Source : http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing/

Basic Keyword Strategies for YouTube Videos

There’s no deficiency of information online for keyword strategies.  Here are some of the ground rules you need to pay attention to as you create your videos:

• You should Use keywords in your videos’ titles, descriptions, and tags to optimize YouTube videos.
• To facilitate the search engines in figure out what your videos are about, insert videos into text pages on your site that are relevant to your video. Make use of your website’s text pages as a kind of “map” for Google.
• You should target particular search phrases, not just search words.  For example, rather than using “cupcakes” as a keyword for an organic bakery, you should use “cupcakes with organic frosting” for a better possibility of showing up on the front of search results.

To know more about Online Video Marketing Tips just click on Search Engine Optimization Tips for Videos

Online Video Marketing: Tips to Do Well

It’s a pretty notable stat that online video marketing is now rising. According to a Forrester Research survey, videos are 53 times more likely to become visible at the top of search results. Video marketing is the exercise of short, attractive and informative videos to promote awareness to a potential customer about a product or service and also entice them to purchase the product(s)/ service(s). Online video marketing is attractive way for many businesses to establish online present. Now days, creation of videos and posting them online is fairly inexpensive.  Plus, online videos stay online forever.  Lots of social media sites now encourage video posting and sharing. The benefits of viral video opportunities are endless, but you should use the right strategies to create and post your videos online.

The Four main foundations of Online Video

The following table is helpful to identify with who is doing what in the online video space:

CONTENT Funny or Die, Generate, Howcast, Katalyst Media, Machinima, Mania TV, DECA, DBG, Eqal, Fora.tv, Next New Networks, Revision3, VideoJug, WatchMojo.	TECHNOLOGY Adobe, Apple, Avid, JumpCut, Sorensen, On2, blip.tv, Qik, uStream, StudioNow, VMIX, Akamai, BitGravity, Edgecast, Brightcove, Feedroom, Justin.tv, KIT Digital, Livestream/Mogulus, Ooyala, Maven, Permission TV, Grid Networks, Limelight Networks, Panther Express.
ADVERTISING Adap.tv, Auditude, Brightroll, Overlay.tv, Panache, Scanscout, Tidal TV, Broadband Enterprises, Freewheel, Tremor Media, Video Egg, Yume.	DISTRIBUTION Hulu, Kaltura, MSN, Metacafe, Nabbr, Revver, Vimeo, Yahoo!, 5Min, AOL, Break, DailyMotion, YouTube, Blinkx, Cast TV, Clicker, Clipblast, Dabble, Everyzing, Google, Mefeedia, Pixsy, Truveo.

Some Immediate Tips to Optimize Your Videos

Follow these tips to make sure it reaches your core audience and gets the views it deserves.

a) Start with Search Results

Observe what people are searching for when you’re planning for your topics. The results might shock you. Howdini was appointed by Sony to create how-to videos for its camera site, for instance, and found that people didn’t desire tips on buying cameras, but on taking better photographs.

b) Use attractive title

Video titles can attract powerful traffic.  The main reasons why the title is so significant are- first, a great title can instantly capture a viewer’s attention.  Two, when you use the suitable keywords in your title, you are more likely to show up on search engines when people are seeking for your topic.  And remember Google owns YouTube, so there’s a story connection between video and searching.

b) Endow with excellent content

First identify your ideal viewer.  What they’ll find valuable in it?  What you want to teach them?  You can use “How-to” for videos as videos with “How-to” are really booming because not only do they put forward great value to your viewer, but also you’re able to showcase your knowledge and skill, by positioning yourself as an expert.  In this way you can also grow your brand.

But, videos should be short. No matter how good your content is, it won’t matter if your video is too long and you lose your viewer’s attention.

c) Incorporate your URL in your video

When you revise/edit your video, take benefit of the special editing features.  One easy aspect is to add a text box to your video, where you can show your website address and it’s a great way to get publicity.

d) Get benefit of video’s branding prospect

For branding uses, display your company logo significantly somewhere on the screen. You can demonstrate your logo throughout your video or only at key times.

e) Always use an HTML link

Write a short description of your video, when you post on YouTube.  Always put website URL (it’s the first thing you want to put in the box!) and the keywords as well as in the description.

f) Go further than YouTube

Most people submit their videos on YouTube.  Additionally to this, ensure to always embed your video on your own website.  This will amplify the amount of time people spend on your website and help grow a captive audience.

Also, Google’s algorithms regard as how many times a video is viewed, and embedded video views you get get added to the ‘views’ total on YouTube.  This is essential for showing up in Google SERP.

Tips to accelerate Your Videos

Here are a few approaches that will give your videos an extra boost.

1.     Generate a Campaign: To get observed, think away from stand-alone videos.  For greater achieve and spotlight, create a series of content-rich videos that you make public on a regular basis.  This will create a great synergy around your content. It will also allocate you to build upon your brand identity as each video is released.

2.     Include a Call to Action: At the end of your video, never ignore the opportunity to ask your viewers to take some type of action.  You can request them to sign up for your newsletter, or go to a specific website, or leave a comment about your video or visit your blog.  If your video is good, you’ll likely have their full attention; take care to take advantage of it!

3.     Don’t use a Sales Pitch: There is a lot of sales confusion on the web and you want to make sure you come out above this.  There is nothing erroneous with selling your products or services, but utilize your video to define a problem, discuss the solutions and support others—when you combine these three, your video will create a center of attention.

Video marketing has shifted to a new level and it can be used to get the message of the business to an audience. Video marketing can also build a trust in a brand or business among viewers. The video in reality give the viewers a visual of the business owner and brand.  It is essential for businesses to stick with the marketing trends because the way to market is always varying.

Short Promotional Videos To Increase Your Sales

Short Promotional Videos Can Increase Your Sales…

Promotional videos can increase sales of your company.  But, if advertising videos are not created in properly, you can kiss your product conversions goodbye.

Few steps you should keep in mind before creating promotional videos…

1. Prepare a Promo Video plan

There is lots of software available that can be used, to create basic promotional videos. Some videos are good for branding, some are good for selling. So prepare your videos according to your need.

2. Create a Good Video Script

Write good video scripts that impress anyone just in first view.

3. Voiceovers
Whatever the person talks are known as voiceover.  A bad voiceover can damage your whole promotional video.  If the voice and audio quality stinks, viewers won’t like it. It  It’s highly recommended that you hire a professional voiceover to do this.

4. Sound and Visual Elements
In adding up to the key element, the voiceover, sound and visual elements do indeed help your conversions.  Good voiceover with emotion invoking sound and visual elements, will help greatly.  You can get highly recommended sites to find cool soundtracks, and visual elements on a low budget.

5. Putting it all together
Adding good video effects, transitions, with synchronized audio voiceover track, soundtrack, and the visual elements together, can improve your video quality.

6. Create a landing page
Create a landing page for your video. You can put a video on your landing page or on sales page.  You can also upload it to Youtube.

From: Reginald Alston

Internet Marketing using Youtube

Youtube is a high traffic site, many videos inside are with their own web site and contact visits if the video is very large, relatively speaking site traffic will grow.

A few things that should keep in mind…

1.Keep your videos short & sweet. Viewers attention span is getting shorter and shorter these days.

2.Learn from the best. Look for the most popular videos in your area (By searching “Internet Marketing” for example) and emulate their techniques. See what tags and keywords they’ve used.

3.Always include a Call to Action at the top/end or throught your video. You can include the URL of your squeeze page as a watermark over your video or edit it into the end of your video.

4.Trigger their curiosity. Whatever it is you’re promoting, give the information they need and make it enticing, but make them want to come over to your site to get the real deal.

5.Always include your URL in the description box.
On YouTube it’s the area underneath the video. The reason being is that you not only get users to click through your URL but you also get a high PR backlink to your site which is invaluable for your page ranking.

6.Making a video can be as simple as creating a Powerpoint (Or Keynote if you’re on a Mac) presentation and then recording yourself with Camtasia/Camstudio/Jing talking through it. That’s what most gurus do.. Alternatively you can write an article and find a ‘gig’ on Fiverr.com of someone who’d convert it to a video for you, for $5.

7.Once the video is on-air, don’t just leave it ‘in the cold’. It won’t just start generating a gazillion of views out of thin air. Spend some effort on pushing it up. Go to Fiverr or Odesk and get real people to view your video and comment on it. Social bookmark it or outsource that task as well. Harness the power of social media and tweet about it or pay for others to tweet it (Fiverr is high on social media). Embed the video on your blog and social bookmark it. And of course, wherever you post your video, ping it on Pingler or Pingoat. And ping your social bookmarks as well.

Source : http://forums.digitalpoint.com/showthread.php?t=1909734

Optimize Video for Search Engine Visibility… Read More

Optimize Video for Search Engine Visibility

The rise of video hosting and sharing sites, such as YouTube, has made online video accessible to the masses. Each of the video sharing sites, such as YouTube, has its own internal search engine. Their indexing is usually limited to videos hosted on their site or corporate properties. So an Internet user looking to search beyond the confines of YouTube would probably turn to a major search engine.

Google might be the choice for comprehensive web search; Google’s video search is limited to Google Video and YouTube – probably not what most Internet users have in mind. For a true video search engine, a better place to start is Yahoo Video Search, which does try to catalog the entire world’s video information. Other web wide video search engines include AOL’s Truveo powered searchvideo.com (AOL video search seems to carry fewer videos), Microsoft’s live (which offers results similar to AOL) and a relative newcomer, Blinkx. Blinkx is working to become the premier video search engine. Judging by the number of partnerships signed, many Internet content suppliers are betting on Blinkx’s success.

Tips for Video Search Engine Optimization

The following tips encompass best practices for video search engine optimization (SEO), regardless of where your video is hosted – on your site or on a sharing system. These tips are search engine agnostic – not all of them may be necessary for specific video search engine today, but by applying best practices today, your videos will be ready for future indexing improvements.

1. Offer your audio and video content in as many formats as possible. You won’t have to worry too much about which video search engine of the moment accepts which type of content. Even more importantly, your web site users can choose the format and quality best suited to their platform and internet connect speed. Usability practitioners will applaud your efforts. Do practice your information architecture skills – clearly label the types of formats you offer, indicating platform and software support along with typical download times based on connection speed. Avoid the classic Windows Media only trap.

2. Review and update video or other multimedia file meta data properties. The actual properties will vary by file type and the authoring software used. Review titles, descriptions and keyword tags, as you would html file meta tags. If your site is commercial, keep in mind branding considerations – include your company name in a judicious location.

3. Use appropriate keywords in the filename and URL. Perhaps you have created a successful ongoing series of video interviews with Italian pop stars. In Rome, you managed to interview Tiziano Ferro. A good filename might be http://www.mysite.com/video-interviews/tiziano-ferro-rome.mp4. Not only does this approach help search engines identify the content, it also makes web analytics reports much easier to interpret – without needing to take any special action such as adding content grouping. Keep in mind: what is worth doing is not worth overdoing. Don’t exaggerate. As with general SEO, avoid common words, such as «a», «and», «is», «the». Known technically as stop words, these grammar bits are generally ignored by search engines.

4. Use appropriate keywords in the link text for the file. Avoid at all costs the infamous «click here». While the link text should be search engine friendly, it should be first and foremost user friendly. Fortunately, the two usually coincide.

5. Optimize the video’s presentation page, using standard SEO techniques. This is also true for videos uploaded to sharing sites.

6. Offer a textual transcript of audio and video content. This is a usability and accessibility requirement as well as a search engine optimization tip.

7. Publicize your multimedia files with appropriate RSS feeds. There are some negatives to consider, such as content scraping, or stealing, which can be facilitated by RSS feeds. Commercial content should include a «watermark» to indicate origin. For video, this is usually a company’s logo as is often seen in television broadcasts.

8. Put your video everywhere. Our final tip is tactical: your clients and potential clients may find your video directly on their favorite video sharing site. For those using a proper video search engine, you’ll have more opportunity to appear in the search results, based on the video crawling ability of a particular search engine. Many video search engines currently have poor duplicate content filtering capabilities. This means a well optimized and distributed video will likely fill the search engine results, keeping competitors at a distance. In reality, this is not good for the overall video search sector, so we do hope that duplication detection improves.

by Sean – Antezeta Web Marketing

Do you know that Short Promotional Videos Can Increase Your Sales… Read more