Wass Up Friends

Internet or Online Advertising : Some facts, its Benefits

Internet or Online Advertising is just a way for traders to publicize products and services online. Ads can target people with demanding hobbies or interests, or they can even focus on customers in a particular country or state. The success of an Internet advertising campaign is easier to monitor, and several methods are available to businesses. Internet advertising is also well-known as eMarketing, Internet marketing, web marketing and online marketing.

 In 2006, all forms of online advertising expenditures achieved $16 billion in the United States and $6 billion in Europe. Online advertising expansion in the United States was forecast at 18-19 % and European growth was estimated at 25% per year (Stone, 2007).

 ‘‘The first simple static banner appeared on HotWired in 1994 for AT&T. The advertisement asked, ‘Have you ever clicked your mouse right here?’ and an arrow pointed to a button that stated ‘You will.’ When somebody clicked on the button, they were directed to the AT&T site (Hollis, 2005 p.255).’’

In the late 1990’s banner ads were sold on a cost-per-thousand (CPM) basis. Web sites that had very attractive audiences could charge more for 1000 impressions of an ad than web sites that had less affluent, or less consumer-focused audiences. Between 1995 and 1998, many big companies established web sites and improved their online marketing. 

Pop-up advertising, where an ad is served in a new window, gained in popularity in the late 1990’s. 

By 1998, over $1 billion were spent in Internet advertising. In 2000, Google started Google AdWords to appeal to the small business audience. By filling out a form and supplying a credit card, small firms could promote on Google in competition with major brands. However, troubles with high cost-per-impressions or CPM rates led to an auction-based model by the spring of 2002 using cost-per-click (CPC). 

In 2003, Google changed online advertising with AdSense – contextual targeted ads based on the technology of its new achievement – Applied Semantics. Contextual advertising utilizes the context of an article or story a user is reading and matches it with associated product or service advertising. 

Google continues to innovate with Froogle- a database of listings; Google maps - for geotargeting; Google Base - for lists; and YouTube – for enhanced video. All of these Google additions offer many new online advertising opportunities. 

‘‘Behavioral targeting’’ is a technology that spots when web-site visitors are seeking for 

a particular product or service and then serves an ad relevant to their search – at a later date – on another, unrelated page. The companies that employ behavioral targeting include Microsoft, Revenue Science, and Yahoo. 

If you want to quickly reach a global audience for a product or service, then Internet advertising is the best way. On the other hand, the major advantage is that Internet advertising is generally far cheaper than advertising through more traditional means such as newspapers, radio or television. 

Internet advertising is the faster growing form of marketing because Internet advertising can be tracked and tested in ways unavailable to regular methods of advertising. This allows the advertiser to instantly know what works and what doesn’t. 

How online advertising is comparable to offline?  

Different online advertising options simulate different offline advertising options such as: 

1. Banner ads (super banner, skyscraper, showcase, etc): Print ads and billboards  2.    Rich media (over the page ads, transitional ads and associated ads): can simulate any offline advertising means depending on design and functionality options (including videos) 3.    Online sponsorships: offline sponsorships 

   4.    Banners: billboards, out-of-home, small print ads (Yellow Pages, small newspaper units), back of 

   How online advertising is dissimilar from offline? 

   1.    Exceptionally interactive – therefore more engaging and attention-grabbing for your customer. 

   2.    Communication – let you to take notice of exactly what your customer has to say 

   3.    Real- time evaluation and reporting 

   4.    Immediate adaptation of messages as the need arises  

   5.    Mainly customizable  

   6.    Less spill out – therefore, in terms of budget, it is more cost effective and budget-conscious. 

   Some of the benefits of online advertising  

   1.    Well targeted  

   o    Geographically: using Internet Protocol (IP) Addresses for different countries geographically 

   o    Demographically: using age and gender in some cases 

   o    Contextually: using website and/or channel viewership or interests (User behavior) 

   2.    Real-time updates  

   o    Up to the minute tracking of your campaign: using our state-of-the-art Ad-Management systems 

   o    Continuous monitoring of your campaign 

   3.    Clear and straightforward tracking  

   o    Comparing planned progress versus actual progress 

   o    Providing exact figures for the progress of the campaign 

   4.    Cost-effective  

   o    Delivery of exact figures agreed on: you can see accurately where your money is going through real-time reporting. 

   o    Precise campaign management allows you to manage and/or modify your budget. 

   5.    Very Flexible  

   o    You can modify/update based on feedback received through the real-time reports and customer interaction 

   6.    Very receptive  

   o    You can feel the impact of your campaign and/or modifications immediately because of customer interaction and the real-time reporting 

   Online advertising has grown from static banner ads, intrusive pop-up ads, and e-mails in 1994 to include a variety of rich media formats, behavioral targeting, and pricing models. Online advertising has lengthened with the growth of the online audience and improved technology. 

   Main Disadvantage of Internet Marketing

   Many consumers like to be able to physically touch or see a product before they purchase it. Others may have a dial-up connection and be unable to view all available advertising. Both of these are drawback of Internet marketing, although they will most likely vanish in the coming decades. 

   Security is also a concern for many customers. Everyone has heard shocking stories about people having their identities stolen after making a purchase on the Internet. While most of these stories are overstated, all major Internet businesses have responded by installing state-of-the-art encryption systems to protect sensitive customer information. 

Cloud Tag

• you can
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• others
• Twitter
• new pages
• This
• important
• value
• site
• video
• the total PageRank
• new PageRank value
• the site
• people
• link
• search
• PageRank
• your site
• the calculations
• Facebook
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• Page
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• Google
• link from page
• calculations

Social Media’s Impact & influence

Social media has grown massively and has changed the landscape of information exchange and communication. Social Media isn’t limited just to Facebook and Twitter only. It incorporates a whole network of sites where users can work together with one another whether it is by sharing information or discussing various topics. Some of the more popular social media sites are Digg (Share Links & News), Stumbleupon (Share & Discover Websites), Delicious (Share Favorites), Wikipedia (Share Information), Flickr (Share Pictures), Blogging (Share Anything), YouTube (Share Videos), Linkedin (Professional Social Network) and so on.

Some Important Social Media Statistics

• 3 out of 4 Americans utilize social technology
• 2/3rd of Global Internet Population Visit Social Networks
• Social Sites – 4th most popular online activity, ahead of personal email
• Time Spent on Social Networks growing at 3x overall internet rate.

“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s people who are in control” Rubert Murdock, Global Media Entrepreneur”

• 13 Hours of video uploaded on YouTube every minute
• 412.3 years – length of time it would take to view every YouTube video
• 100,000,000 – # of YouTube videos viewed per day
• 13,000,000 – # of articles on Wikipedia
• 3,600,000 – # of photos archived on Flickr.com as of June 2009
• 1382% – Monthly Growth Rate of Twitter Jan to Feb 2009
• 3,000,000 Tweets per Day on Twitter
• 5,000,000,000 – # of minutes spent on Facebook every day
• 1,000,000,000 – # of content (web links, news, blogs post, photos etc) share on Facebook each week

“The word blog is irrelevant. What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” Seth Godin, Author

• 5,000,000 – # of active Barack Obama supporters across 15 social networks
• 14,200,000 – # of views Obama’s “Yes we can video” got on YouTube
• $6,500,000 – Amount of money donated online to Obama’s campaign

• Facebook in terms of members would be the 8th most populated county in the world. (Mark Zuckerberg, Jan 2009)
• By July 2009, it has risen to 4th (via video)

About Most Popular Social Media

Facebook

• Facebook keeps it’s stats page updated, and boasts over 350mm users. Facebook, ongoing
• Facebook has announced 400mm users, Feb 5, 2010.
• Infographic on Auguts 2009 Facebook stats, including usage, size, adoption rates by Mashable, on Feb 12.
• Facebook demonstrates growth in total number of visitors (now over Yahoo, for second place) and a high degree of attention (time on site) “Facebook has surged past Yahoo as the number two most popular site in the U.S., drawing nearly 134 Million Unique Visitors in January, 2010. It’s been two full years since we’ve seen a shakeup at the top – In February, 2008, Google overtook Yahoo as number one, and never looked back.” Compete, Feb 18, 2010
• Usage of casual gaming (Farmville, mafia wars) is suggested to be by moms.  A PopCap survey reports that “The PopCap study showed that 55 percent of all social gamers in the U.S. are women, as are almost 60 percent of those in the UK. The average age in the U.S. is 48, which is substantially older than the 38-year-old average in the UK, and 46 percent of American social gamers are 50 or older, compared with just 23 percent in the UK. Only 6 percent of all social gamers are age 21 or younger.”  Via GigaOm, Feb 18
• Facebook visitors to other sites are apparently more sticky  at least by a few margin points: “To offer one example, 81% of visits to CNN.com in the week to March 6, 2010 were returning visitors while 84% of visitors to CNN.com that came from Facebook.com were returning visitors and 72% from Google News were returning visitors.”  One could argue that these Facebook users are more engaged, or content that is recommended to them by friends is more relevant. Hitwise, March 18
• Facebook has cross the 500mm user mark, see blog post from CEO and founder Mark Zuckerberg, July 21, 2010
• Top countries adopting Facebook: United States, UK, Indonesia, see stats from Royal Pingdom, August, 2010
  

LinkedIn

• Now has 60mm users, “Over the past year, network has seen a significant amount of growth, especially internationally. As of last December, the network had 55 million members, so its grown by 5 million in less than two months. In October, LinkedIn’s network’s CEO, Jeff Weiner, said in the post that half of LinkedIn’s membership is international. ” reports Techcrunch, Feb 11

Tagged

• All data told to me by Tagged directly on March 24 by ssarner at tagged.com
• Statistics: Total Registered Users: 100 Million
• Global Monthly Unique Visitors: 16 million
• USA Monthly Unique Visitors: 6 million
• Daily Users: 3.5 million
• Monthly Page Views: 7 billion
• Attention USA (comScore) Average Minutes per Visit: 12.2 – #1 social network
• Total Monthly Minutes: 796 Million – #3 social network
• 10 million new friend connections made everyday
• Tagged “Meet Me” application produces 40 million daily page views
• Over 100,000 user generated virtual gifts, TAGS and skins available.
• Average of 75,000 – 100,000 new daily registrants

Twitter

• Hubspot luanches a report of Twitter.com registrations and shows a decrease in rate of adoption. There’s also useful data within the report about followers and their behaviors based on a sample methodology. Hubspot, Jan 19, 2010.
• Sysmos launched a report about global usage of Twitter, with most adoption in US. Interesting that the key nugget is “… the number of U.S. unique users was 50.8%, a sharp drop from 62.1% in June. This suggests the use of Twitter outside the U.S. has experienced significant growth over the past six months.”, Jan 14th, Sysmos. Thanks Jean in the comments for the submission.
• Data indicates that many Twitter users are not active. read “The number of Twitter users has climbed to a lofty 75 million, but the growth rate of new users is slowing and a lot of current Twitterers are inactive” ComputerWorld, Jan 28
• Twitter themselves finally publish numbers indicating there are 50mm tweets created each day.  ”Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second. (Yes, we have TPS reports.)” Twitter, Feb 22
• Twitter co-owner Biz Stone has revealed that the site now has 105 million registered users. He revealed the startling number at a Twitter developer conference, aptly title Chirp, and also mentioned that 30,000 people a day are signing up to tweet. Techradar, from Twitter, April 14
• Black people, who account for about 12% of the population in general, make up 25% of the Twitter population. Business Insider May 2010

Yelp

• As Yelp has grown from fledgling start-up to critical mass website, serving over 30 million visitors a month. Brainstorm tech, April .

YouTube

• Find out who is creating the top YouTube videos and who is embedding them. “The study also looked at the demographics of bloggers who embed these videos. In general, 20-to-35-year-old bloggers embed most of the videos (57%), followed by teenagers (20%) and bloggers over 35 (20%).” Including stats on average number of comments, duration and other tidbits, Read Write Web, Feb 15.

Mobile, Desktop and Social Networks

• There’s a sea change in more people using social networks from mobile devices rather than desktop clients “more people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. It appears that the mobile phone is actually a better platform for social networking than the PC.”  Ruder Fin via Read Write Web, Feb 2010

WORLD’S* MOST POPULAR BRANDS ONLINE / April 2010
Brand	% of World’s Internet Population visiting brand	Time per person (hh:mm:ss)
Google	82%	1:21:51
MSN/WindowsLive/Bing	62%	2:41:49
Facebook	54%	6:00:00
Yahoo!	53%	1:50:16
Microsoft	48%	0:45:31
YouTube	47%	0:57:33
Wikipedia	35%	0:13:26
AOL Media Network	27%	2:01:02
eBay	26%	1:34:08
Apple	26%	1:00:28
Source: The Nielsen Company *Global refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only Reach and Usage by Country / Apr 2010 (Home & Work) Social Networking / Blog Sites Country % Reach of Active Users Time per Person (hh:mm:ss) Brazil 86% 5:03:37 Italy 78% 6:28:41 Spain 77% 5:11:44 Japan 75% 2:50:50 United States 74% 6:35:02 United Kingdom 74% 5:52:38 France 73% 4:10:27 Australia 72% 7:19:13 Germany 63% 4:13:05 Switzerland 59% 3:43:58 Source: The Nielsen Company Facebook Reach and Usage by Country / Apr 2010 (Home & Work) Country % Reach of Active Users Time per Person (hh:mm:ss) Italy 66% 7:00:21 Australia 63% 7:45:28 United States 62% 6:43:22 United Kingdom 62% 6:19:59 Spain 57% 4:04:53 France 57% 4:33:05 Switzerland 45% 4:18:47 Germany 27% 3:42:50 Brazil 26% 1:46:50 Japan 3% 0:31:38 Source: The Nielsen Company To know more, please visit – http://blog.nielsen.com/nielsenwire/online_mobile/social-media-accounts-for-22-percent-of-time-online/ http://www.web-strategist.com/blog/2010/01/19/a-collection-of-social-network-stats-for-2010/

Tips to Manage your Web Presence

Nowadays, the presence on the World Wide Web is a must for everybody – whether you’re a job seeker, a small business owner or a boss of a large corporation. It is important with the intention of controlling the message related to your name or business.

Let’s take a look on what to do to manage our internet presence and how we can maintain our online reputation:

1^st Reputation management – commitment, openness to new technology trends and willingness to communicate are the most necessary things in internet age. Google yourself. If you don’t live online, that’s bad. If there are websites with unflattering stuff (binge parties etc.) about you (or another person with the exact same name) in the first 10 search results, that’s worse. Do something without delay.

2^nd Control of your web presence. Start to create and improve your online brand today. If you don’t have a personal website, don’t waste time to create visually appealing website to reflect sincerity and credibility. Even better, add a blog to your site. These economically challenging times are the perfect opportunity to be proactive and stand out from the crowd.

3^rd Update website regularly. It is necessary to add new content at least once, ideally two to four times weekly. For example, write about your biggest passion; write articles discussing your specialty, or share news about your industry. Weblog software products, such as WordPress or Typepad are user-friendly and therefore ideal content management systems for your website.

4^th Use the internet to advertise your services. Use online directories like AnyWho.com to publish your website and business profile at no charge or for a low fee. It’s also highly recommended to create a profile on LinkedIn, the most popular and fastest-growing social networking site for professionals worldwide. Take advantage of all the possibilities the internet offers today to promote yourself, make new contacts and grow your business!

5^th Initiate a dialog. If you have been mentioned on one of these rating websites, address any negative comments and respond to them. Many opinion forums will publish your answer directly below the comment about you. Make sure your response is factual and refrain from adding personal insults. Enable comments on your websites, interact with your readers – and be part of the online conversation in your niche or industry.

6^th Monitor what’s being discussed about you. Set up a Google Alert – or check with Twitter Search what kind of comments have been made about you. If you find negative remarks – try to establish a dialogue and find out the reasons for the criticism. Don’t let emotions get in your way.

7^th Don’t sue – communicate instead... Unless somebody’s comment is completely false, defamatory and has a damaging effect on your business. Before you take action in the heat of the battle, talk to your attorney or another legal advisor about your options.

If you run a business it is important to keep in mind that the World Wide Web as a consumer empowerment tool will continue to escalate. Nowadays, most of the service providers and product manufacturers have accepted this new reality and faced it head-on. By developing a well-defined internet communication strategy, just take a leading role and use the opportunity to create a positive image with existing and potential customers.

Ref : Marc Baumann

Negative Review is an Opportunity for You to Shine

There are plenty of negative reviews out there, but far fewer stories about how the small business turned the negative review into a positive. If you can do that, people will notice. They’ll tell their friends what you did, how you turned a bad experience into something good. And you’ll be better off in the long term because of it.

Negative Reviews are Good for Business

1.) They create trust. Negative reviews provide balance. No one expects a product or service to be perfect for every person. Negative reviews help customers confirm they can live with the product’s faults and/or the company’s faults.

2.) They provide honest feedback. Reviews of your product or service are a focus group of sorts; honest reviews tell you what you’re doing right and wrong. Rather than avoid negative reviews, use them to improve your products, services, or business processes. If a customer is legitimately reporting a problem, the smart business owner should want to fix that problem, not brush it under the rug and pretend it doesn’t exist.

3.) They can improve your SEO. You’ve probably heard that good keyword research and good copywriting involves targeting the terms that your customers use. Well, negative reviews offer a peak into how your customers talk about your business or products — the terms they use, the concerns they have, the places where there’s friction between what you advertised and what you delivered. There may be good keyword research and copywriting ideas in those negative reviews.

4.) They help you make better business decisions. If one of your products or services continually gets negative feedback from customers, that’s a strong hint that you should either make dramatic improvements in the product/service or just get rid of it altogether.

5.) They offer a golden opportunity. A negative review is an opportunity for you to shine, to show you care about making things better — not only for the customer who left the negative review, but also for the countless others that are reading.

Here are some instructions that we can use to catch bad comments:

• Google Alerts, using special tools will monitor what someone says about your company. This is a quick way learn about negative comments as they happen.
• Analytics will show how people are coming to your site. If they approach through suspicious gateways, like forums dedicated to customer service, the source of the link can be investigated.
• A company should always be vigilant, and continuously do searches related to your business and keywords. By staying on top of the page rankings, they can catch bad comments and reviews.
• Make sure you address the bad comments. Contact users who leave bad comments and try to resolve the issue one way or another. This is a very effective way of dealing with bad comments.

If it’s not possible to have a negative comment removed, you’ll need to raise the good comments and information about your business in the search engine rankings so the bad comments are lower down the page or on another page.

Create press releases to increase the awareness of your brand and the trust that customers have in you and your business.

Tips on How to Handle Negative Reviews

1. Try to identify unhappy customers before they finish their transaction with you.

2. Respond to negative comments with sincerity, transparency, and consistency. Apologize for the incident. Explain how it happened, why it’s not the normal way you treat customers, and how you’re working to ensure it never happens again.

3. Encourage your happy customers to post their reviews too.

Ref : optimum7.com, Small Business Search Marketing

Social Media And Games Dominate Activity : What Americans Do Online?

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.

Top 10 Sectors by Share of U.S. Internet Time
RANK	Category	Share of Time June 2010	Share of Time June 2009	% Change in Share of Time
1	Social Networks	22.7%	15.8%	43%
2	Online Games	10.2%	9.3%	10%
3	E-mail	8.3%	11.5%	-28%
4	Portals	4.4%	5.5%	-19%
5	Instant Messaging	4.0%	4.7%	-15%
6	Videos/Movies	3.9%	3.5%	12%
7	Search	3.5%	3.4%	1%
8	Software Manufacturers	3.3%	3.3%	0%
9	Multi-category Entertainment	2.8%	3.0%	-7%
10	Classifieds/Auctions	2.7%	2.7%	-2%
	Other	34.3%	37.3%	-8%
Source: The Nielsen Company

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin.

 

 

Additional findings include:

• Online games overtook personal email to become the second most heavily used activity behind social networks – accounting for 10 percent of all U.S. Internet time. Email dropped from 11.5 percent of time to 8.3 percent.
• Of the most heavily-used sectors, videos/movies was the only other to experience a significant growth in share of U.S. activity online. Its share of activity grew relatively by 12 percent from 3.5 to 3.9 percent. June 2010 was a major milestone for U.S. online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month.
• Despite some predictions otherwise, the rise of social networking hasn’t pushed email and instant messaging into obscurity just yet. Although both saw double-digit declines in share of time, email remains as the third heaviest activity online (8.3 percent share of time) while instant messaging is fifth, accounting for four percent of Americans online time.
• Although the major portals also experienced a double digit decline in share, they remained as the fourth heaviest activity, accounting for 4.4 percent of U.S. time online.

Email Remains Top on Mobile Internet Activities

The way U.S. consumers spend their Internet time on their mobile phones paints a slightly different picture to that of Internet use from computers. In a Nielsen survey of mobile web users, there is a double-digit (28 percent) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.

Portals remain as the second heaviest activity on mobile Internet (11.6 percent share of time), despite their double digit decline and social networking’s rise to account for 10.5 percent share means the gap is much smaller than a year ago (14.3 percent vs. 8.3 percent).

Other mobile Internet activities seeing significant growth include music and video/movies, both seeing 20 percent plus increases in share of activity year over year. As these destinations gain share, it’s at the cost of other content consumption – both news/current events and sports destinations saw more than a 20 percent drop in share of U.S. mobile Internet time.

“Although we see similar characteristics amongst pc and mobile internet use, the way their activity is allocated is still pretty contrasting, added Martin. While convergence will continue, the unique characteristics of computers and mobiles, both in their features and when and where they are used mean that mobile Internet behavior mirroring its PC counterpart is still some way off.”

Ref :- 1. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

2. http://blog.nielsen.com/nielsenwire/

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What Americans Do Online: Social Media And Games Dominate Activity

August 2, 2010

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.

Top 10 Sectors by Share of U.S. Internet Time
RANK	Category	Share of Time June 2010	Share of Time June 2009	% Change in Share of Time
1	Social Networks	22.7%	15.8%	43%
2	Online Games	10.2%	9.3%	10%
3	E-mail	8.3%	11.5%	-28%
4	Portals	4.4%	5.5%	-19%
5	Instant Messaging	4.0%	4.7%	-15%
6	Videos/Movies	3.9%	3.5%	12%
7	Search	3.5%	3.4%	1%
8	Software Manufacturers	3.3%	3.3%	0%
9	Multi-category Entertainment	2.8%	3.0%	-7%
10	Classifieds/Auctions	2.7%	2.7%	-2%
	Other	34.3%	37.3%	-8%
Source: The Nielsen Company

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin.

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Additional findings include:

• Online games overtook personal email to become the second most heavily used activity behind social networks – accounting for 10 percent of all U.S. Internet time. Email dropped from 11.5 percent of time to 8.3 percent.
• Of the most heavily-used sectors, videos/movies was the only other to experience a significant growth in share of U.S. activity online. Its share of activity grew relatively by 12 percent from 3.5 to 3.9 percent. June 2010 was a major milestone for U.S. online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month.
• Despite some predictions otherwise, the rise of social networking hasn’t pushed email and instant messaging into obscurity just yet. Although both saw double-digit declines in share of time, email remains as the third heaviest activity online (8.3 percent share of time) while instant messaging is fifth, accounting for four percent of Americans online time.
• Although the major portals also experienced a double digit decline in share, they remained as the fourth heaviest activity, accounting for 4.4 percent of U.S. time online.

Email Remains Top on Mobile Internet Activities

The way U.S. consumers spend their Internet time on their mobile phones paints a slightly different picture to that of Internet use from computers. In a Nielsen survey of mobile web users, there is a double-digit (28 percent) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.

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Portals remain as the second heaviest activity on mobile Internet (11.6 percent share of time), despite their double digit decline and social networking’s rise to account for 10.5 percent share means the gap is much smaller than a year ago (14.3 percent vs. 8.3 percent).

Other mobile Internet activities seeing significant growth include music and video/movies, both seeing 20 percent plus increases in share of activity year over year. As these destinations gain share, it’s at the cost of other content consumption – both news/current events and sports destinations saw more than a 20 percent drop in share of U.S. mobile Internet time.

“Although we see similar characteristics amongst pc and mobile internet use, the way their activity is allocated is still pretty contrasting, added Martin. While convergence will continue, the unique characteristics of computers and mobiles, both in their features and when and where they are used mean that mobile Internet behavior mirroring its PC counterpart is still some way off.”

Ref :- 1. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

2. http://blog.nielsen.com/nielsenwire/

 

Some Tips for Removing Viruses from Our Pen Drive

These days, pen drives are one of the most easiest carriers of various types of viruses .

How a virus in your pen drive infects?

As soon as we double click on the Pen Drive icon in our “My Computer”, most of the active viruses infect your windows system, as virus always creates a “autorun.inf” file which is a system ,hidden and a read only file on our pen drive. It point to the main virus file which is also located on the pen drive. When user double clicks on the pen drive files pointed by the autorun.inf, the virus got executed which copies the virus files on our system.

The image below shows the Autorun file entries in some special characters when we right click on the drive.

Tips to Fix This Problem
Let’s follow these steps one by one:

1. Disable Autorun on Your Pen Drive:

* Open to Start >> Run and type “gpedit.msc” (without quotes) and press enter. This will open Group policy editor.
* Browse to Administrative templates >> System >> double click on Turn off Autoplay click on Enabled and Under Settings >> Select All Drives in the drop down and click OK (as shown in the image below)

2. Scan Your Pen Drive:

Whenever we insert pen drive / portable drive into USB port on our system make sure to run a virus scan with our anti virus before opening our pen drive contents in windows explorer.

3. Use FreeCommander:

FreeCommander is again a file explorer like windows explorer, so we just need to download it by clicking here and install it.

After installing, open pen drive through FreeCommander (as shown in the image below)

freecommanderusbdrivevirus

Check if there are some additional files like autorun.inf , Funny UST Scandal.avi.exe ,Ravmon.exe ,New Folder.exe etc or any other file which you have not copied or created, delete all these suspicious files on your pen drive.

Note: -You can Read more: http://www.troublefixers.com/

May be you need internet addiction treatment? Have a look on these pics,

How much you love computer? Please some crazy people’s pictures who can’t live without computer & internet.

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List of Anti-Virus Software That Are Compatible with Windows 7

Independent software vendors (ISVs) to provide security software solutions tested on Windows 7.

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