Facebook is the most popular video site now

Facebook is now become the third most popular video source on the Web, after Google and Yahoo. The social network outshine all other media sites and video services, according to a monthly video study by comScore.

Yahoo, in second place, saw the biggest month-to-month jump, from 44.9 million unique viewers in June to 55.1 million uniques in July, reports comScore. Microsoft sites (including msnbc.com) were up to 45.5 million in July from 38.9 million a month prior. Fox Interactive sites had the most significant drop, falling from 41.5 million to 38.1 million in one month.

What’s most shocking about the Facebook stat is that it doesn’t consist of any of the embedded videos that users plant from other video services. If you drop a YouTube video into your Facebook feed, that counts for Google. Only videos updated through Facebook’s own video tool are counted by comScore, which means that the amount of video actually being consumed via Facebook is possibly far greater.

Still, while Facebook’s thrust is unlikely to slow, it will be difficult to steal the crown from Google. Powered by YouTube, Google not only maintains 144 million unique users, but users logged an average of 282 minutes — or 4.7 hours — during the month. Facebook’s average was 18.3 minutes in July. The only other site with triple-digit viewer minutes was 10th-place Hulu, with 158 minutes, on average, in July.

Hulu also leads the way with most video ads viewed, and a huge bump in population reach: In June, Hulu ads reached 7.8 percent of the U.S. population. A month later, it reached 27.9 percent. Perhaps that’s why the rumored Hulu initial public stock offering could value the online broadcaster at upwards of $2 billion.
Ref : http://www.msnbc.msn.com/id/38724890/ns/technology_and_science-tech_and_gadgets/


Tips to Increase Facebook Fans for FREE

Facebook is a social networking site initiated in February 2004 that is controlled and privately owned by Facebook, Inc., which has more than 500 million active users in July 2010. This is equal to about one person for every fourteen in the world.

Facebook users can add profiles with photos, along with lists of personal interests, and other personal information. User can use private or public messages or a chat feature for communicating with friends and other users. Users can furthermore join his interested groups and “like pages” (formerly called “fan pages” until April 19, 2010), some of which are maintained by organizations as a means of advertising.

As Facebook become one of the most populated social media sites in the world so it is the best social network sites to promote your online business and blogs.

Facebook fanpage is the best place to do online promotion if you want to promote any online business. Now so many companies are ready to give huge amount to increase their fan base. But just you have to know the trick of how to get fans in Facebook.

Invite your friends feature, in Facebook is the best way to quickly increase your subscriber.

Here get some tips…

a). “Fanpage Exchange”

Fanpage Exchange is the most effective way. Many bloggers and 3rd party companies raise their fan base for their blog and to their customers through this. It’s very simple but effectual way to increase your fans base.

For that ask your friends to suggest your fanpage to all of his friends.

Don’t forget – Select all Facebook friends in a single click

– Carry out fanpage swap over activity with your friends who are very active in Facebook so you can get more fans for your blog

– Don’t go viral because there is a chance of getting your account banned.  Now Facebook had tightened their privacy to add more friends in Facebook.

b). add “Like Box” in your Blog

If your blog is a popular, you can integrate like box or fanpage widget in your blog to get utmost attention to your fan page, so that it is easy for your loyal readers and visitors to become your fans.

c). Content Is King

If you want to attract many readers to your blog, then you need to post quality article. So you can get more fans to your fanpage. Having thousands of fans without quality content is totally useless. So try to make quality content in your niche.

d). Frequent Updates

If you update your fanpage regularly with quality article it will be published on your friends or fans wall so it can be read by their friends. Thus there is a chance of turning out your friends to become your fans easily. It increases your fans indirectly.

e). Organize a Competition in your Blog

You can host any competition in your blog, invite the competitors to become your fans in Facebook and share your post in their Facebook wall. Award the winners with any gifts or cash awards in return, this will definitely help for a new bloggers to create a good community around their blog.

f). Paid Service

If you think it’s not enough for your business or blog, then you can buy Facebook fans from trusted 3rd party services or companies. But I’m sure if you follow above tips, then you can get most out from Facebook fanpage

Having a Facebook fan page helps a lot on driving traffic and brand exposure.

Use Facebook Questions Feature

Facebook Questions allow all members of the social media website to ask questions and to get answers from everyone in the community.

Facebook Questions is looking forward to provide reliable information because of several factors. None of the answers will be anonymous and everyone on Facebook will know who provided the information.  Further, Facebook members can rely on everyone. Information will be coming from people having first-hand experience or living in a specific place of interest. All these facts combined are expected to turn Facebook Questions into a powerful and reliable source of information.

How to use of this new feature?

First, make sure that Facebook Questions is available and already accessible. Go to the homepage and examine the vertical lefthand menu. The button “Questions” should be available there, or if it is still missing, you will be granted access to the new feature soon.

Your profile page will also feature a button named ‘Ask Question.’

Before asking a question, keep in mind that this feature will be available to the entire community and not solely your friends. Use your wall postings to ask for information in the smaller network of friends that you have.  If the feature is already active, you will get a box where you can type a question. Type and submit it.

Questions can be tagged. The tags will enable others to go around faster and to discover questions and answers in a specific sphere of interest. Further, the tags will help others provide the most relevant information when answering.
Select the words that you will use to tag your question.

The next step is to wait for the answers. Facebook will allow members to give positive and negative votes to the answers provided, thus pushing upwards the best pieces of information.

Your questions can have other features apart from plain text.

Facebook enables its users to add an image to a question. For example, if you have seen a bird that you really like, you will probably want to find out its species and more information about it. You can take a picture and upload it in Facebook Questions, asking others to provide specific information about that species.

You will also have the option to add polls to questions, in order to check out what other members will think about specific topics that interest you.

It is impossible to ask questions anonymously, so think carefully before clicking on the submit button.
Facebook will send you automatic updates whenever new information on your question is available. You can also follow other questions and the answers that will be provided over time. Once you subscribe for a specific topic, you will get automatic updates about developments within it, as well.

by Vilie Farah

Advertising Tips on Facebook

Facebook advertising is a tremendous opportunity to promote a product, service or a website to the social website’s audience. It offers several advantages over traditional forms of web advertising.

Even if you be short of significant experience with carrying out online advertising campaigns, you will be able to get around Facebook’s ad manager effortlessly. It will take you through the basic steps needed to create an advertising campaign.

FACEBOOK ADVERTISING – THE BASICS

• On your Facebook homepage, you will find out a menu category named “Ads and Pages.” This option will take you to the Facebook ads manager.
• You will be taken to a page that provides detailed information about your campaigns. You will see a green button saying “Create an Add” in the upper right corner. Click it to start making your campaign.
• The next step will ask you for a title, a brief text, a link and a picture. You will be able to preview your ad while creating it.
• Now you have to decide on the audience to view your ad. You can make the selection on the basis of location, gender, age and interests. You probably know which groups of people will perceive your message the best. Make your selection based on these facts.
• Facebook allows you to allocate a specific budget to the advertising campaign. Decide on the daily maximum you are willing to spend. You will be provided with price recommendations – base your selection on these.
• Once done, you will be asked to provide billing and payment information. Completing these steps will finalize the process. Once your credit card is verified, your Facebook advertising campaign will go live.

FOLLOWING UP

The “Ads Page” permits you to observe the approach in which your marketing campaign is performing.

You have two options when creating an ad –

1. I.            to pay per click
2. II.            to pay per impressions

The first method forces you to pay a certain amount each time someone clicks the link in your ad. Paying per impressions means that you have to pay for every 1000 views of your ad.

Paying per click is the better option, if you want to provoke the audience to undertake an action. In this case, visiting your website and exploring it is the action required.

Pay per impression should be selected, if you want to focus on brand recognition. This signifies that you want people to see the ad and remember you rather than to undertake specific actions.

The “Ads Page” provides you with information about the number of times your ad has been clicked, its click through rate (CTR) and the number and impressions. These statistics will help you determine how successful your campaign is.

SUPPLEMENTARY SUGGESTIONS

• Create your Facebook advertising campaign carefully. Having major expectations could leave you disappointed.
• Use the Facebook demographic targeting tool wisely. Be careful when selecting the audience for your message. Having too broad or excessively targeted audience will interfere with the effectiveness of your campaign.
• The image you ad to the campaign, as well as the slogan you choose have to be selected carefully. They need to be attention-grabbing and especially targeted to please your audience.
• Observe the results of the first campaign you carry out and analyze what worked and what failed. Knowing what the statistics mean will help you perform better next time you decide to make use of the Facebook advertising

by Vilie Farah