NoFollow links Can Help a Site

The link that has an added attribute “rel=nofollow” towards its end, is known as A NoFollow link. This attribute notifies search engine spiders not to crawl that particular link. In order to control the handling of link building as a tool to increase search engine rankings, Google launched this attribute.
Though “No Follow” prevent Search Engine spider from crawling, but there are various small ways by which ‘NoFollow’ links can help.

1. ‘NoFollow’ attribute is not considered by all the search engines. Because this term was coined by Google. Some search engines do not consider nofollow guideline in their search engine algorithm.

2. You can get free traffic to your web site form a nofollow link. If a link of your site is added in some high ranking website, then visitors to that site can still see that link. Even though it may be nofollow link, the visitors can reach your website. Thus this link can help to drive direct traffic to your website. Hence sometimes when generating traffic is considered, a nofollow link can be as good as a ‘follow’ link.

3. NoFollow link can still assist you to get in touch with others and gain some traffic. Genuine commenting in other people’s blogs can slowly bring visitors to your blog or website articles. If they find something interesting to read, they will help in promoting your site by referring your site to others and by regular commenting, which will help you in making a brand image for yourself and your blog / website.

4. Think about two sites which are same in terms of quality of content and number of links they have. In this case a website having more ‘nofollow’ link will be given higher ranking. Thus, in a way nofollow links have high value with search engines.

5. A nofollow link does not mean that the link in itself is bad. A site having ‘nofollow’ links is any day better than a site having no links at all. Hence your site will not get any bad media hype by being a nofollow link.

6. A link with ‘NoFollow’ does not mean that it cannot be indexed by Google or any other search engines. NoFollow attribute will not prevent your site from being visible to readers in general.

Source : http://www.mrkeyword.com/blog/?p=441

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