Basic Keyword Strategies for YouTube Videos

There’s no deficiency of information online for keyword strategies.  Here are some of the ground rules you need to pay attention to as you create your videos:

• You should Use keywords in your videos’ titles, descriptions, and tags to optimize YouTube videos.
• To facilitate the search engines in figure out what your videos are about, insert videos into text pages on your site that are relevant to your video. Make use of your website’s text pages as a kind of “map” for Google.
• You should target particular search phrases, not just search words.  For example, rather than using “cupcakes” as a keyword for an organic bakery, you should use “cupcakes with organic frosting” for a better possibility of showing up on the front of search results.

To know more about Online Video Marketing Tips just click on Search Engine Optimization Tips for Videos

Internet or Online Advertising : Some facts, its Benefits

Internet or Online Advertising is just a way for traders to publicize products and services online. Ads can target people with demanding hobbies or interests, or they can even focus on customers in a particular country or state. The success of an Internet advertising campaign is easier to monitor, and several methods are available to businesses. Internet advertising is also well-known as eMarketing, Internet marketing, web marketing and online marketing.

 In 2006, all forms of online advertising expenditures achieved $16 billion in the United States and $6 billion in Europe. Online advertising expansion in the United States was forecast at 18-19 % and European growth was estimated at 25% per year (Stone, 2007).

 ‘‘The first simple static banner appeared on HotWired in 1994 for AT&T. The advertisement asked, ‘Have you ever clicked your mouse right here?’ and an arrow pointed to a button that stated ‘You will.’ When somebody clicked on the button, they were directed to the AT&T site (Hollis, 2005 p.255).’’

In the late 1990’s banner ads were sold on a cost-per-thousand (CPM) basis. Web sites that had very attractive audiences could charge more for 1000 impressions of an ad than web sites that had less affluent, or less consumer-focused audiences. Between 1995 and 1998, many big companies established web sites and improved their online marketing. 

Pop-up advertising, where an ad is served in a new window, gained in popularity in the late 1990’s. 

By 1998, over $1 billion were spent in Internet advertising. In 2000, Google started Google AdWords to appeal to the small business audience. By filling out a form and supplying a credit card, small firms could promote on Google in competition with major brands. However, troubles with high cost-per-impressions or CPM rates led to an auction-based model by the spring of 2002 using cost-per-click (CPC). 

In 2003, Google changed online advertising with AdSense – contextual targeted ads based on the technology of its new achievement – Applied Semantics. Contextual advertising utilizes the context of an article or story a user is reading and matches it with associated product or service advertising. 

Google continues to innovate with Froogle- a database of listings; Google maps - for geotargeting; Google Base - for lists; and YouTube – for enhanced video. All of these Google additions offer many new online advertising opportunities. 

‘‘Behavioral targeting’’ is a technology that spots when web-site visitors are seeking for 

a particular product or service and then serves an ad relevant to their search – at a later date – on another, unrelated page. The companies that employ behavioral targeting include Microsoft, Revenue Science, and Yahoo. 

If you want to quickly reach a global audience for a product or service, then Internet advertising is the best way. On the other hand, the major advantage is that Internet advertising is generally far cheaper than advertising through more traditional means such as newspapers, radio or television. 

Internet advertising is the faster growing form of marketing because Internet advertising can be tracked and tested in ways unavailable to regular methods of advertising. This allows the advertiser to instantly know what works and what doesn’t. 

How online advertising is comparable to offline?  

Different online advertising options simulate different offline advertising options such as: 

1. Banner ads (super banner, skyscraper, showcase, etc): Print ads and billboards  2.    Rich media (over the page ads, transitional ads and associated ads): can simulate any offline advertising means depending on design and functionality options (including videos) 3.    Online sponsorships: offline sponsorships 

   4.    Banners: billboards, out-of-home, small print ads (Yellow Pages, small newspaper units), back of 

   How online advertising is dissimilar from offline? 

   1.    Exceptionally interactive – therefore more engaging and attention-grabbing for your customer. 

   2.    Communication – let you to take notice of exactly what your customer has to say 

   3.    Real- time evaluation and reporting 

   4.    Immediate adaptation of messages as the need arises  

   5.    Mainly customizable  

   6.    Less spill out – therefore, in terms of budget, it is more cost effective and budget-conscious. 

   Some of the benefits of online advertising  

   1.    Well targeted  

   o    Geographically: using Internet Protocol (IP) Addresses for different countries geographically 

   o    Demographically: using age and gender in some cases 

   o    Contextually: using website and/or channel viewership or interests (User behavior) 

   2.    Real-time updates  

   o    Up to the minute tracking of your campaign: using our state-of-the-art Ad-Management systems 

   o    Continuous monitoring of your campaign 

   3.    Clear and straightforward tracking  

   o    Comparing planned progress versus actual progress 

   o    Providing exact figures for the progress of the campaign 

   4.    Cost-effective  

   o    Delivery of exact figures agreed on: you can see accurately where your money is going through real-time reporting. 

   o    Precise campaign management allows you to manage and/or modify your budget. 

   5.    Very Flexible  

   o    You can modify/update based on feedback received through the real-time reports and customer interaction 

   6.    Very receptive  

   o    You can feel the impact of your campaign and/or modifications immediately because of customer interaction and the real-time reporting 

   Online advertising has grown from static banner ads, intrusive pop-up ads, and e-mails in 1994 to include a variety of rich media formats, behavioral targeting, and pricing models. Online advertising has lengthened with the growth of the online audience and improved technology. 

   Main Disadvantage of Internet Marketing

   Many consumers like to be able to physically touch or see a product before they purchase it. Others may have a dial-up connection and be unable to view all available advertising. Both of these are drawback of Internet marketing, although they will most likely vanish in the coming decades. 

   Security is also a concern for many customers. Everyone has heard shocking stories about people having their identities stolen after making a purchase on the Internet. While most of these stories are overstated, all major Internet businesses have responded by installing state-of-the-art encryption systems to protect sensitive customer information. 

Tips to Increase Facebook Fans for FREE

Facebook is a social networking site initiated in February 2004 that is controlled and privately owned by Facebook, Inc., which has more than 500 million active users in July 2010. This is equal to about one person for every fourteen in the world.

Facebook users can add profiles with photos, along with lists of personal interests, and other personal information. User can use private or public messages or a chat feature for communicating with friends and other users. Users can furthermore join his interested groups and “like pages” (formerly called “fan pages” until April 19, 2010), some of which are maintained by organizations as a means of advertising.

As Facebook become one of the most populated social media sites in the world so it is the best social network sites to promote your online business and blogs.

Facebook fanpage is the best place to do online promotion if you want to promote any online business. Now so many companies are ready to give huge amount to increase their fan base. But just you have to know the trick of how to get fans in Facebook.

Invite your friends feature, in Facebook is the best way to quickly increase your subscriber.

Here get some tips…

a). “Fanpage Exchange”

Fanpage Exchange is the most effective way. Many bloggers and 3rd party companies raise their fan base for their blog and to their customers through this. It’s very simple but effectual way to increase your fans base.

For that ask your friends to suggest your fanpage to all of his friends.

Don’t forget – Select all Facebook friends in a single click

– Carry out fanpage swap over activity with your friends who are very active in Facebook so you can get more fans for your blog

– Don’t go viral because there is a chance of getting your account banned.  Now Facebook had tightened their privacy to add more friends in Facebook.

b). add “Like Box” in your Blog

If your blog is a popular, you can integrate like box or fanpage widget in your blog to get utmost attention to your fan page, so that it is easy for your loyal readers and visitors to become your fans.

c). Content Is King

If you want to attract many readers to your blog, then you need to post quality article. So you can get more fans to your fanpage. Having thousands of fans without quality content is totally useless. So try to make quality content in your niche.

d). Frequent Updates

If you update your fanpage regularly with quality article it will be published on your friends or fans wall so it can be read by their friends. Thus there is a chance of turning out your friends to become your fans easily. It increases your fans indirectly.

e). Organize a Competition in your Blog

You can host any competition in your blog, invite the competitors to become your fans in Facebook and share your post in their Facebook wall. Award the winners with any gifts or cash awards in return, this will definitely help for a new bloggers to create a good community around their blog.

f). Paid Service

If you think it’s not enough for your business or blog, then you can buy Facebook fans from trusted 3rd party services or companies. But I’m sure if you follow above tips, then you can get most out from Facebook fanpage

Having a Facebook fan page helps a lot on driving traffic and brand exposure.

Online Video Marketing: Tips to Do Well

It’s a pretty notable stat that online video marketing is now rising. According to a Forrester Research survey, videos are 53 times more likely to become visible at the top of search results. Video marketing is the exercise of short, attractive and informative videos to promote awareness to a potential customer about a product or service and also entice them to purchase the product(s)/ service(s). Online video marketing is attractive way for many businesses to establish online present. Now days, creation of videos and posting them online is fairly inexpensive.  Plus, online videos stay online forever.  Lots of social media sites now encourage video posting and sharing. The benefits of viral video opportunities are endless, but you should use the right strategies to create and post your videos online.

The Four main foundations of Online Video

The following table is helpful to identify with who is doing what in the online video space:

CONTENT Funny or Die, Generate, Howcast, Katalyst Media, Machinima, Mania TV, DECA, DBG, Eqal, Fora.tv, Next New Networks, Revision3, VideoJug, WatchMojo.	TECHNOLOGY Adobe, Apple, Avid, JumpCut, Sorensen, On2, blip.tv, Qik, uStream, StudioNow, VMIX, Akamai, BitGravity, Edgecast, Brightcove, Feedroom, Justin.tv, KIT Digital, Livestream/Mogulus, Ooyala, Maven, Permission TV, Grid Networks, Limelight Networks, Panther Express.
ADVERTISING Adap.tv, Auditude, Brightroll, Overlay.tv, Panache, Scanscout, Tidal TV, Broadband Enterprises, Freewheel, Tremor Media, Video Egg, Yume.	DISTRIBUTION Hulu, Kaltura, MSN, Metacafe, Nabbr, Revver, Vimeo, Yahoo!, 5Min, AOL, Break, DailyMotion, YouTube, Blinkx, Cast TV, Clicker, Clipblast, Dabble, Everyzing, Google, Mefeedia, Pixsy, Truveo.

Some Immediate Tips to Optimize Your Videos

Follow these tips to make sure it reaches your core audience and gets the views it deserves.

a) Start with Search Results

Observe what people are searching for when you’re planning for your topics. The results might shock you. Howdini was appointed by Sony to create how-to videos for its camera site, for instance, and found that people didn’t desire tips on buying cameras, but on taking better photographs.

b) Use attractive title

Video titles can attract powerful traffic.  The main reasons why the title is so significant are- first, a great title can instantly capture a viewer’s attention.  Two, when you use the suitable keywords in your title, you are more likely to show up on search engines when people are seeking for your topic.  And remember Google owns YouTube, so there’s a story connection between video and searching.

b) Endow with excellent content

First identify your ideal viewer.  What they’ll find valuable in it?  What you want to teach them?  You can use “How-to” for videos as videos with “How-to” are really booming because not only do they put forward great value to your viewer, but also you’re able to showcase your knowledge and skill, by positioning yourself as an expert.  In this way you can also grow your brand.

But, videos should be short. No matter how good your content is, it won’t matter if your video is too long and you lose your viewer’s attention.

c) Incorporate your URL in your video

When you revise/edit your video, take benefit of the special editing features.  One easy aspect is to add a text box to your video, where you can show your website address and it’s a great way to get publicity.

d) Get benefit of video’s branding prospect

For branding uses, display your company logo significantly somewhere on the screen. You can demonstrate your logo throughout your video or only at key times.

e) Always use an HTML link

Write a short description of your video, when you post on YouTube.  Always put website URL (it’s the first thing you want to put in the box!) and the keywords as well as in the description.

f) Go further than YouTube

Most people submit their videos on YouTube.  Additionally to this, ensure to always embed your video on your own website.  This will amplify the amount of time people spend on your website and help grow a captive audience.

Also, Google’s algorithms regard as how many times a video is viewed, and embedded video views you get get added to the ‘views’ total on YouTube.  This is essential for showing up in Google SERP.

Tips to accelerate Your Videos

Here are a few approaches that will give your videos an extra boost.

1.     Generate a Campaign: To get observed, think away from stand-alone videos.  For greater achieve and spotlight, create a series of content-rich videos that you make public on a regular basis.  This will create a great synergy around your content. It will also allocate you to build upon your brand identity as each video is released.

2.     Include a Call to Action: At the end of your video, never ignore the opportunity to ask your viewers to take some type of action.  You can request them to sign up for your newsletter, or go to a specific website, or leave a comment about your video or visit your blog.  If your video is good, you’ll likely have their full attention; take care to take advantage of it!

3.     Don’t use a Sales Pitch: There is a lot of sales confusion on the web and you want to make sure you come out above this.  There is nothing erroneous with selling your products or services, but utilize your video to define a problem, discuss the solutions and support others—when you combine these three, your video will create a center of attention.

Video marketing has shifted to a new level and it can be used to get the message of the business to an audience. Video marketing can also build a trust in a brand or business among viewers. The video in reality give the viewers a visual of the business owner and brand.  It is essential for businesses to stick with the marketing trends because the way to market is always varying.

Tips to Optimize a Dynamic Website

A web page that has been prepared with fresh information (content and/or layout), for each individual viewing is basically known as Dynamic web page. As it changes with the time (ex. a news content), the user (ex. preferences in a login session), the user interaction (ex. web page game), the context (parametric customization), or any combination of the foregoing, so, it is not static page.

One of the most popular examples of dynamic web pages is Google Earth™. Users input the address they are traveling to, and the page returns with directions and a map to the location.

Another example of a dynamic web page is a search engine. Web site searches, where the user is looking for information on just one site, are also dynamic pages.

Today, most dynamic web pages are created using various technologies such as DHTML, JSP, ASP (Active Server Pages), Cold Fusion technology, Perl and so on and so forth.

Therefore, for successfully optimize a dynamic website it is necessitate to have some complex search engine technology and ways that are significantly different and much more sophisticated than the latest SEO techniques used for ordinary, more conventional “static” web sites. So it becomes essential to know also about how to optimize a Dynamic Website?

In fact, it is difficult to get dynamic web sites properly indexed in the major search engines except they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.

One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.

There are two major problems with dynamic web site when it comes to search engines:

1. Dynamic web page does not exist when search engine Robots are crawling the pages.
2. The search engine Robots usually do not read character such as “?”, “%”, “$” “#”, “&”, “*”, “!”

The main cause behind it is because all dynamic pages do not even live until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why pages are not getting to be indexed.

As a direct consequence that most search crawlers have major problems “reading” any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.

Dynamic pages can be optimized by making database access well-organized, making page code more efficient, and performance testing while trying different optimizations.  This can involve quite a bit of work, testing, and analysis.

How to optimize a dynamic website to get it indexed by major search engines:

1. Convert dynamic URL’s to search-engine friendly URL’s-

Use some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs.

For an example- webconfs.com helps to change the dynamic URLs to static ones.

In this way, changing a dynamic URL to static URL assists it to get easily indexed by search engines.

2. Use CGI/Perl Scripts –

You can use CGI/Perl scripts. By using CGI/Perl scripts your dynamic sites can get indexed by search engines easily. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address. When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable.

3. Configure your web servers -

You can use Apache Server. Apache has a rewrite module that facilitates you to turn URLs containing query strings into URLs that search engines can index. This module is known as “mod_rewrite”, and it isn’t installed with Apache software by default, so you need to check with your web hosting company and see if it’s available for your server.

ColdFusion - If you are using Coldfusion to develop your websites, you have to reconfigure ColdFusion on your server so that the “?” in a query string is replaced with a ‘/’ and pass the value to the URL. So when the search engine spider approaches to index the page, it will not encounter the “?”, and go ahead and index the complete dynamic page.

4. Create mirror static web pages of your dynamic content, so that the search engines can spider them–

Just create a static page linking to all your dynamic pages. Submit this static page along with all the dynamic pages in various search engines, conforming to the search engine submission guidelines. The search engine spider of course cannot index the entire dynamic page, but will catalog most of the content from it, because of this link on a static page.

5. Directly Submit Dynamic Pages through Paid Inclusion Programs

By directly submitting specific dynamic web pages to AltaVista, you can increase the chances of getting picked up by that search engine. If you submit your dynamic pages to AltaVista or Inktomi via their paid inclusion programs, it definitely ensures they will get in.

Only some Search Engines have the courage to stand up and say, “We Accept Dynamic Pages into our directory!” Two of the most popular search engines which allocate Dynamic pages are Infoseek and Hotbot.

If you are going to optimize a dynamic website then all above SEO tips can help you.

Some Keywords Tools for Keyword Research and Trends

To focus on your website content, advertising, and affiliate links to improve your conversion, you can use free trend reports and keyword suggestion tools. These tools help you to find what people are looking for.

These are the best free ways to find the most popular keywords (on Google, Microsoft Live/MSN (Bing), and Yahoo) and trends.

Keyword selecting is the first step in Search Engine Optimization (SEO).

You can use a variety of good methods to find the hottest trends of what people are searching for, buying, and doing. By using these free keyword reports and tools, you can not only improve your website or pages so they come up better in the searches, but also for coming up with the most searched for topics, thus leading to potentially more traffic.

Some of the coolest keyword tools are-

• Google Trends
• Google Search-based keyword tool
• Google Search to Find the Best Keywords
• Google Adwords Keyword Tool
• Google Insights for Search
• Google Keyword Suggestions
• Google Battle
• Hitwise
• Wordtracker Free Keyword Suggestion Tool
• Microsoft’s Keyword Forecast Tool
• Trellian’s Keyword Discovery
• Trends Buzz
• Amazon Movers and Shakers
• Ebay Hot Trends
• Trend Hunter

Google Trends

Google Trends help you to find the latest searches for each day.

Google Trends evaluates a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. It will show you a graph with the results – search-volume graph – plotted on a linear scale.

Below the search and news volume graphs, Google Trends demonstrates the top cities, regions, and languages in which people searched for the first term you entered.

Hot Trends, rather than showing the most popular searches overall, it returns what people are searching for on Google today. Hot Trends show up searches that have sudden surges in popularity.

For each search, Hot Trends illustrates related searches, a search-volume graph, and the top cities. Hot Trends is updated hourly. You can also choose a date in the past to spot what the top Hot Trends for that date were.

Google Search-based keyword tool

Google Search-based keyword tool is based upon actual Google search queries.

As Google says, the tool “generates keyword and landing page ideas highly appropriate and exact to your website. This tool also helps you to identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns. The tool goes one step further by tailoring the keywords and other data (such as the amount of competition for the keyword, the suggested bid, and more) based on your language or country/territory settings.”

Difference between the Search-based keyword tool and the Google Adwords tool

“The major difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories.”

Google Search to Find the Best Keywords

The best tool to use is the Google search box. Not on Google’s home page but in your browser.

Use Firefox browser and use the Google search box (located in the upper right corner of the Firefox browser).

Begin typing any one letter. It will automatically fill the search box with first, all the searches you’ve made starting with that letter but under that will be “suggestions”, that’s what you want.

If you type “f”, then you’ll find “facebook, firefox, friendster” etc. These are the top searched for sites.

Next type in a second letter, you will see the most popular search terms that start with “fa”, like “family guy, fandango”, etc.

You can carry on using this method to find out the best keywords.

Google Adwords Keyword Tool

Google Adwords Keyword Tool is tied to data from Google searches, Google Adsense, and Google Adwords.

This is really one of the best tool. Adwords can suggest you more information. It will show you the keywords, but also suggest alternatives, and then will also show you how many clicks per month those keywords generate.

Google Insights for Search

If you want to compare search volume patterns across specific regions, categories, time frames and properties, then use Google Insights for Search.

Google Keyword Suggestions

Google Experimental Search -Google’s this technology offers alternative suggestions to your queries in real time. The keyword search suggestions will display beneath your current search.

Google Battle.com

A Google Battle between two keywords gives a comparison of the keywords and provides a smiley face representation, and a nice chart. It’s more entertaining than informative.

Hitwise

Fast Moving Search Terms

Although not hugely informative, there are some gems of information from Hitwise. This is from their Retail Section of Hitwise. Combine this with other trend and keyword research tools.

Wordtracker Free Keyword Suggestion Tool

An excellent keyword tool that is freely available from Wordtracker.

You can generate up to 100 related keywords and an guess of their daily search volume.

You can add the Wordtracker Keywords search to your browser, i.e., in Internet Explorer 7 or Firefox 2.

Microsoft’s Keyword Forecast Tool

Microsoft’s Keyword Forecast Tool forecasts the impression count and predicts demographic distributions of keywords.

Trellian’s Keyword Discovery

This tool helps us to learn about keyword usage on the search engines. Try Keyword Discovery Tool .

Trends Buzz

Trends Buzz gives up to the minute information about top search and topic trends across multiple platforms. These include Google Hot Trends, Yahoo Buzz, Twitter, The New York Times, and Search.com.

Amazon Movers and Shakers

On Amazon, you can see the top sales for a variety of categories. These are the biggest gainers in Amazon.com sales rank over the past 24 hours. This site may be helpful for you as it provides you with great information as to what is selling and what is not. Not only that, but as you type in a search Amazon’s A9-powered search engine will give you top search suggestions.

Ebay Hot Trends

The eBay merchandising team searches trade magazines, gathers predictions from respected industry experts, and looks at eBay sales data to find out what’s in demand. Here’s the dig on which hot products will be sponsored on the home page, emails, and buyer catalog this season. Have a look here, Ebay What’s Hot and Ebay Pulse

Trend Hunter

Trend Hunter is the world’s leading community dedicated to trend spotting & cool hunting. The community was initiated in 2005 by Jeremy Gutsche, an innovation expert who wanted to build a community for new business ideas and creativity.

Trend Hunter is a resource of inspiration for industry professionals, aspiring entrepreneurs and the insatiably curious. By tracking the progress of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool.

Source : http://www.squidoo.com/Finding-The-Latest-Trends#module9110205

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Why SEO Should Not Stop Working?

Search Engine Optimization [SEO] is the process of altering a document or website in order to improve search rankings of that document. SEO tends to focus on the organic (natural) or free listings.

Search engine optimization (SEO) can improve the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Each search engine has a unique way of ranking or caching pages. By optimizing the structure of the website and improving its content, it’s possible to improve the website’s rankings for relevant keywords in search results. SEO has become an exact science as only when the website’s overall structure and content can be easily read and understood by the individual search engine’s programs, true optimization is achieved.

But some companies think that this is a one-time job and once done, it should last forever.  But this is not true. You need to make sure that you are keeping up with the changes your site undergoes.

The algorithm Google uses modifies daily in little ways but frequently in big ways.  To fight against spammers, all search engines run their own algorithm (Ask, Yahoo, Bing and Google) and modify the way they calculate rank correlated with keywords.  This means that a sudden dip in orders or visits may not be due to seasonality, but in fact a shift in where your site ranks for its desired keywords.  There are lots of programs that help to check ranking on keywords both free and paid for.  When changes happen, being immediately aware will help you pick up more quickly and save thousands in lost sales.

The search engines’ ranking relies on several factors. One of the aspects with most importance has been incoming links and their anchor text.  The act of “Google bombing” was when numerous links with specific anchor text were pointed at a page, and that page ranked for the anchor text.  One famous example is the White House ranking for “miserable failure”. Since this exploit was discovered, the value of links has been steadily diminishing. Due to changes to the way links are handled, your site suddenly stops ranking for a specific term.

Search engines regularly reward freshness and so keeping your website content fresh and constantly changing could help your rankings. These changes need to be carefully handled and should be overseen by an expert.  Simply inserting content is not enough.  The content needs to be marked, with proper optimization.  Adding the wrong content in the wrong way could damage your rankings.

Mistakes are sometimes made when changes are rolled out and it can often take an expert significant time to fix the mistake of mere seconds. This can affect rankings and depending on the frequency of your site being spidered, the damage could last months.  Monitoring ranking is necessary whether through searching manually, or automatically using a software package.

There are numerous things you can do without incurring significant costs to your business to monitor your site and be alerted when more SEO is needed.  For a roadmap of necessary changes, it can be beneficial to invest in a technical site audit however these can cost thousands.  They will often supply a roadmap of required changes as well as a severity ranking and guidance on what and how to make changes in the future.  For the long term, these are a solid investment.

Just register your site in Google’s Webmaster Tools.  If you get a penalty or if Google has a problem with your site, this is where they will leave a message for you.  It is free to register and validate your site and the interface is comparatively simple.  Once your site is validated, Google offers supportive pointers to dead/missing pages, problems it encountered or other issues.

Verify your web analytics at least once a week.  Ideally you should be spending an hour a day with your web analytics to support with the understanding of flow, conversions, bounce and related information.  Your web analytics may be where you first find out a problem.  Google offers an outstanding free web analytics package.

Read free online publications which talk important news and information about search engine changes.  As an example, a recent article alerted readers to a possible change to Google’s search results that may include “favicons”.  If search result pages incorporate them, it could have significant impact on click through rates in organic results.

Consciousness of changes to traffic and associated ranking changes for targeted keywords can alert you to changes as they happen.  These changes still require to be countered by professional search engine optimisation experts. By monitoring and having a roadmap of necessary changes in a site audit, you will be better placed to keep your SEO, and your site, always at the top.

Source – http://www.seo-chicks.com/1647/what-happens-when-seo-stops-working.html

NoFollow links Can Help a Site

The link that has an added attribute “rel=nofollow” towards its end, is known as A NoFollow link. This attribute notifies search engine spiders not to crawl that particular link. In order to control the handling of link building as a tool to increase search engine rankings, Google launched this attribute.
Though “No Follow” prevent Search Engine spider from crawling, but there are various small ways by which ‘NoFollow’ links can help.

1. ‘NoFollow’ attribute is not considered by all the search engines. Because this term was coined by Google. Some search engines do not consider nofollow guideline in their search engine algorithm.

2. You can get free traffic to your web site form a nofollow link. If a link of your site is added in some high ranking website, then visitors to that site can still see that link. Even though it may be nofollow link, the visitors can reach your website. Thus this link can help to drive direct traffic to your website. Hence sometimes when generating traffic is considered, a nofollow link can be as good as a ‘follow’ link.

3. NoFollow link can still assist you to get in touch with others and gain some traffic. Genuine commenting in other people’s blogs can slowly bring visitors to your blog or website articles. If they find something interesting to read, they will help in promoting your site by referring your site to others and by regular commenting, which will help you in making a brand image for yourself and your blog / website.

4. Think about two sites which are same in terms of quality of content and number of links they have. In this case a website having more ‘nofollow’ link will be given higher ranking. Thus, in a way nofollow links have high value with search engines.

5. A nofollow link does not mean that the link in itself is bad. A site having ‘nofollow’ links is any day better than a site having no links at all. Hence your site will not get any bad media hype by being a nofollow link.

6. A link with ‘NoFollow’ does not mean that it cannot be indexed by Google or any other search engines. NoFollow attribute will not prevent your site from being visible to readers in general.

Source : http://www.mrkeyword.com/blog/?p=441