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Wass Up Friends

Facebook is the most popular video site now

Facebook is now become the third most popular video source on the Web, after Google and Yahoo. The social network outshine all other media sites and video services, according to a monthly video study by comScore.

Yahoo, in second place, saw the biggest month-to-month jump, from 44.9 million unique viewers in June to 55.1 million uniques in July, reports comScore. Microsoft sites (including msnbc.com) were up to 45.5 million in July from 38.9 million a month prior. Fox Interactive sites had the most significant drop, falling from 41.5 million to 38.1 million in one month.

What’s most shocking about the Facebook stat is that it doesn’t consist of any of the embedded videos that users plant from other video services. If you drop a YouTube video into your Facebook feed, that counts for Google. Only videos updated through Facebook’s own video tool are counted by comScore, which means that the amount of video actually being consumed via Facebook is possibly far greater.

Still, while Facebook’s thrust is unlikely to slow, it will be difficult to steal the crown from Google. Powered by YouTube, Google not only maintains 144 million unique users, but users logged an average of 282 minutes — or 4.7 hours — during the month. Facebook’s average was 18.3 minutes in July. The only other site with triple-digit viewer minutes was 10th-place Hulu, with 158 minutes, on average, in July.

Hulu also leads the way with most video ads viewed, and a huge bump in population reach: In June, Hulu ads reached 7.8 percent of the U.S. population. A month later, it reached 27.9 percent. Perhaps that’s why the rumored Hulu initial public stock offering could value the online broadcaster at upwards of $2 billion.
Ref : http://www.msnbc.msn.com/id/38724890/ns/technology_and_science-tech_and_gadgets/


Website Analytics Tools

Web analytics can assist you in driving your site in the right direction. Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of perceptive and optimizing web usage. Using Web analytics, you can get an unambiguous understanding where your website traffic is going and how they behave.

There are lots of web analytics solutions available, such as Analog, AWStats, Webalizer and Google analytics and more advanced and in-depth paid / subscription tools like Hitslink.

Google analytics (previously Urchin) is the enterprise-class web analytics solution that provides you rich insights into your website traffic and marketing success. You can see and analyze your traffic data in an entirely new way with the help of powerful, flexible and easy-to-use features. You can write better-targeted ads, strengthen your marketing plans and create higher converting websites with Google Analytics. Google analytics also give free conversion tracking tools for paid search campaigns.

There are a lot of web stats packages available in internet that provides a very high quality reporting system with detailed information. You can determine a wide variety of online activities such as paid search campaigns, email campaigns and display advertising.

Generally analytics support will be done via email, though most providers can provide phone support.

Some Web Analytics Tools

1.     Hitslink: A very helpful web tracking solution and easy to implement. You have to just paste a small tracking script on your site’s pages and you can start viewing reports within seconds. There are two versions available, HitsLink Enterprise and Professional.

2.     GoStats: This provides real-time web statistics and analytics which can give you immediate insights into your website’s performance. Started in 1999, GoStats provides a wealth of data which most free stats systems cannot provide.

3.     Google Analytics: Google rolled out this analytics platform out in 2005. Google Analytics is one of the most powerful free web stat tools currently available and definitely worth a look. One of my favorite features is its custom reporting.

4.     ClickTracks: It is known as one of the higher end web analytics solutions, a good tool for search marketers and search engine optimizers. Click tracks gives the user a deep insight in to campaigns, site navigation patterns, PPC, SEO and ROI stats instantly.

5.     WebTrends: The high end corporate web site statistics / web analytics package. WebTrends have been around for some time now and demand a great deal of respect in the analytics market. A very powerful solution demanding a high price.

6.     Clicky: Clicky prides itself on providing real time analytics. The UI is very clean and functional, and there is also a dedicated iPhone version. Clicky is designed to be the easiest web analytics service.

7.     Reinvigorate : Reinvigorate also provides Real-time, Active Tracking.   It also features heat map technology that lets you see where visitors are clicking. You can get Traffic Reports, Visitor Reports, Search & Referrer Reports, Traffic summary report for each page, Live Site Activity, Live Real-time Dashboard, Heatmaps, Share compared to other site pages etc.

8.     Piwik: Piwik is a downloadable, open source (GPL licensed) real time web analytics software program. What makes Piwik exceptional from the competition? Just see

–         Real time web analytics reports: in Piwik, reports are generated in real time. For high traffic websites, you can choose the frequency for reports to be processed

–         Piwik’s built inside plugins: you can add new features and remove the ones you don’t need. If you are a developer, you can easily build your own web analytics plugins!

–         You hold your data: The data is stored in your own database and you can get all the statistics using open APIs (publishing the data in many formats: xml, json, php, csv)

–         Fully customizable user interface: you can drag and drop the widgets as you want to display and create a report especially tailored to you!

9.     Yahoo! Web Analytics: Yahoo! Web Analytics is a free full featured enterprise analytics resolution with powerful and flexible dashboards, segmentation tools, and campaign management features.

10.            Mint: Mint is an extensible, self-hosted web site analytics program. Its interface is an exercise in smoothness. Visits, referrers, popular pages and searches can all be taken in at a quick look on Mint’s flexible dashboard.

11.            W3Counter: W3Counter demonstrates you what’s happening as it happen. You can quickly get your questions answered like who’s your audience, how they find your site, and what interests them.

12.            W3Perl: W3Perl can use server’s log files and/or be used as a page tagging tool. The perl scripts analyze log files and produce HTML/PDF reports. It can be run from the command line or from the web interface.

13.            TraceWatch: TraceWatch is a Real Time Web Stats and Traffic Analysis tool, which helps you in keep tracking the visitors to your website in real time with detailed statistics and deep analysis using an innovative user interface for FREE and assists you to make your website more effective.  You can be easily installed on any website supporting PHP and MySQL.

Lessons for SEO from the US Military

If we apply some reliable rules from military doctrine to search engine optimization for learning and activity value, it will definitely help in improving our SEO efforts.

1. Transparency of intention. One of the fundamental rules of military operations is to have a distinct, over-arching goal that encloses every action. This helps with decision making, keeps troops motivated, and acts as a standard for measuring achievement. In SEO, the same rule applies: Everyone is happier and more proficient when the goals are clear.

2. Vital training for everyone. Each and every member of the military be present at basic training and learns basic combat and survival skills. The funny thing is, most members of the military don’t go into combat…yet they get this training anyways. The reason: In addition to being great exercise and teaching self-discipline, sacrifice, devotion, and more, basic training helps everyone in understanding the most essential military tasks.

In SEO, visualize how much easier your job would be if every client understood the standards of search engine rankings and the importance of content and links. Teaching our clients and their staff SEO basics can be a challenging task, but it makes meeting our goals a little easier.

3. Analysis every action. After action reviews (AARs) are conducted at every level of the military—from squad leaders to the joint chiefs. The intention of an AAR is to review the goal(s) of a particular action, discuss what actually happened, reflect on what can be learned, and estimate how we can improve our process. In SEO, you can improve your processes by conducting an AAR of every link-building effort.

4. Specialization is the key to a big success. While there are super-human military commandos who take on big missions all by themselves, most members of the armed forces specialize in one very definite task. Put another way – Rambo exists in the movies, not in real life.

When your SEO assignment target is a competitive term, it’s best to break SEO tasks into chunk and then utilize specialists to complete each task. This allows you to keep quality while also working on a large scale.

5. Search engine rankings are just the tip of the spear. A common military analogy is that combat troops are at the tip of a very long spear, and that support troops are both the strength and length of the spear. The point is that soldiers who fight at the front lines are no more important than the soldiers who drive fuel trucks, do laundry, etc.

SEOs must keep in mind that web designers, developers, content writers, video editors, etc. are important to the success of any SEO campaign. All jobs matter when it comes to achieving top rankings.

6. If it’s slow but it works, it’s not stupid. Many SEO experts would agree that emailing hundreds of random link exchange requests is stupid. However, I think that this stupid link-building approach works because I get these emails all the time. I’m not saying that we should start spamming webmasters, but it never hurts to reconsider “stupid” ideas.

7. Remember that important things are always simple and the simple things are always tough. I like to tell new clients that success in SEO is really pretty simple: create great content and then get people to link to it. The hard part is doing it.

8. If the enemy is within range, so are you. One of the things I love about SEO is that, given enough time and resources, most search engine rankings are up for capture. As a result, while we’re working on ranking a client website for a valuable term, there’s a good chance another SEO expert is attacking your client’s top terms right now. Therefore, SEO is an ongoing task.

Written by Jason Lancaster – the President of Spork Marketing, a Denver Internet marketing company specializing in search engine optimization, marketing, and web design.

Marketing Tips for Classified Ads

Classified ad is a type of advertising which is mostly common in newspapers, online and other periodicals.

You can use free classifieds for getting targeted traffic because when you post an ad on classified sites people view your ads.

Free classifieds are easy to use, but there are some tips and tricks that you can do to get the most out of your earning potential.

Things that you should keep in mind before submitting an ad in a classified sites

1. Post your ads on high traffic sites. This is essential because there are tons of free classified sites out there; however, many are pure junk. You want to make sure that your ads are on sites that people visit on usual basis. I would recommend doing a Google search for “free classified sites” and do a little examine from there.
2. Write a catchy ad titles. Think outside the box a little. Really ask yourself “would I click on this ad”. If you can honestly say yes to this question, you maybe have a good title.
3. Try to keep your ad short, engaging and strange. Do not try to sell in your ad. So when you are writing your ad, write it like a really good teaser.
4. Post as frequently as you can as many places as you can. I suggest you to sign up in lots of free classified sites. Then, post as many as you can on each site. You will see some pleasant results by doing this.

How to Writing Appealing Product Descriptions

You must concisely express the benefits and selling points of your product within a typical 60 to 70 words and you should include search engine keyphrases that hold your target audience.

By following some straightforward steps, you can quickly be the master of ecommerce copywriting. Once you do, you will be able to generate attractive copy that drives sales and increase search engine positioning.

1. Bring yourself into the light with the target audience

Don’t ignore your target customer when writing product descriptions. However, the site visitor is the key to how the copy is shaped, the tone it takes and which angle is used to be in touch the benefits. For example, let’s take a look at a box of gourmet chocolates.

If your target audience consists of gourmet chocolate lovers, you’ll want to focus on the uniqueness of your flavors, the quality of the features or perhaps the luxurious texture. What if, on the other hand, your target audience consists – in part or in whole – of those seeking gluten-free treats?

It’s not exceptional to get chocolates on the open markets that are gluten-free. However, the added elements in gourmet chocolates may cause problems for those with celiac disease. They are on a regular basis forced to stick with ordinary, plain chocolate candies and bars due to their condition. Since gluten-free items are the most trendy, up-and-coming grocery products, you’ll want to make certain this segment of your gourmet site visitors understands you have something that meets their dietary needs.

Knowing your audience as a whole, and understanding each segment is imperative to creating ecommerce copy that hits the mark every time.

2. Make a list of the main benefits of the product

The steps in this process are progressive. So, while still keeping your target audience and its needs in mind, make a list of the benefits which are very fundamental to your customers. You may want to include various segments in your list.

Continuing with the example above, let’s form a mini-list for a boxed collection of international chocolates.

• Gourmet chocolate lovers – unique ingredients imported from across the globe.
• Health conscious – organic ingredients, premium dark chocolate, high quality nuts.
• Special dietary needs– gluten-free. Other collections available that are sugar-free, vegetarian, vegan and kosher.
• All customers – 100% pure ingredients, no artificial colors, flavors or additives.
• Gift givers – attractive, boutique-style gift boxes wrapped in a silk bow. Gift card included at no additional cost. Appropriate for both personal and business gifting.

3. Imagine the future

Good copywriters look past the buying expertise toward the future. After the customer purchases this product, how will his/her life be different and/or better? What will the exact end result of their purchase be?

In the case of gourmet chocolates, the end result for those purchasing for themselves might be breathing a sigh of fulfillment as these divine confections melt in their mouths. For gift givers, the end result could be impressing the recipients (whether business or personal) with a truly distinctive collection unlike any they have ever received.

Whatever be the end result, it is important to give your site visitors a quick look into the future so they can see how purchasing from your company will make their lives better.

4. Identify the limits of your CMS

Content management systems (CMSs) can be annoying at times. Before you set out to write product copy that’s 150 words long with a catchy headline, you’ll want to verify what can and cannot be accomplished within your system. Some have limited room in the copy field. Others force the headline, pulling from information you enter into the product specifications. For example, the headline on each product page would be automatically fed from the title of the product.

Knowing what quirks must be overcome will make the process of writing copy much easier. A few common areas to check include:

• Maximum word or character count in the product copy field.
• Additional fields below the fold (if you run out of space in the product copy field, then you can add a link for “more information” that drops the reader to a space further down the page.)
• Forced information (headlines that are automatically inserted, product copy automatically fed to the category pages, etc.)

5. Include search engine keyphrases

Depending on your site design and your CMS, your product descriptions could conceivably be hundreds of words long. Generally speaking, however, you’re most likely looking at around 60–80. That doesn’t leave much room to incorporate keyphrases.

While longer web pages benefit from the use of multiple search terms, I recommend sticking to one keyphrase for short product descriptions. Start with the framework of your page including the title tag, description META tag, and file name, page name in the navigational structure, breadcrumb trail, forced page headline and other elements. Then move on to the content. Use search phrases in the:

Headline – if your headline isn’t forced by your CMS, make a point to include your keyphrase provided it doesn’t detract from the message. It is usually very simple to add in a keyphrase into a headline, but – if for some reason it just doesn’t flow – leave it out.

Product image caption – too many ecommerce sites simply shove “Product #12345” below graphics. Instead, underneath the hero shot of your product, enter a short, keyword-rich sentence that briefly describes the item. This assists your visitors with learning about your product and gives a little nudge to your rankings.

Product copy – even within 60–80 words, you should be able to comfortably work your search term in two or perhaps three times. Read the text out loud. If it sounds unnecessary, take out one instance of your keyphrase.

6. Write down the copy

It’s time to put all the pieces together. Look back over the previous five steps. We have our target customer, profits, end results and keyphrase. Merge everything you have to create a compelling product description that will capture lots of clicks.

7. Tweak, test & track

There is always room for enhancement. Change a word or two in the headline. Alter the focus to one particular segment of your audience. Slowly but surely make small tweaks to your product descriptions and test them against the original version of the copy. Track your results in order to gain the best conversion ratio possible. This is an all-too-often skipped step that – when done correctly – frequently brings about tremendous gains.

Once you realize the components of good product copy, it’s easier than you think to put together descriptions that garner more sales. Maintain this simple outline handy and you’ll quickly gain speed when writing high-converting ecommerce copy.

By Karon Thackston

Tips to Fix Keyword Woes

Dig out the right keywords for a page confirms to be much more of an art than an exact science, requiring patience and trial and error. At most, you just enhance the chance to rank your page in search engine listings. There could be other problems with your market or page holding you back as well.

Problem 1

Pages are do not ranking though you followed the Step-by-Step Keyword Guide

Keep in mind the two factors touched upon, code to text ratio and domain age? You might want to see if the current pages listed in a search query for your keywords hit yours in these two categories.

To find out the code to text ratio testing, you can use the tool of the following website:

http://www.seochat.com/seo-tools/code-to-text-ratio/

The lower percentage is better.

Look it up in WHOIS to check the age of a domain,  

http://domains.whois.com/domain.php?action=whois

Note: Some owners hide this information.

Problem 2

Your webpage is ranking on the first page for a particular keyword, but you aim is to get more traffic and so want to use more competitive keywords.

You never need to be pleased with your existing keywords. Most people start their activity with low competition keywords. You should try to improve phrases with higher monthly traffic volumes in the long run. If you get more inbound links then your website will begin to build some stability. Test your page against others listed for the terms receiving more searches. You might find you now have a possibility to rank for the better keywords!

Problem 3

Even though your page is ranking in the number 1 spot for a keyword, but it carry you no traffic!

A few issues could be effecting to this problem. First off, you need to make sure that the keyword does narrate to your content and your title. If it’s not significant, it’s not going to work for you. You must also make sure your meta-description or page description. Change your description such that it more positively reflects the content of your page. The description appears underneath page titles in search listings and is your second most useful search marketing asset.

Always stay in your niche.

Problem 4

You find out you cannot rank for any of your keywords!

This happens to many people and should not dishearten you. Online Markets tend to be very competitive and you might need to do some ground work before you can start taking benefit of the power of search engines.

Before you put your keywords on hold, make sure you exhausted all possible phrases. Sometimes the difference between something like “weight loss” vs. “fat loss” can be huge and introduce you to an entirely new list of keywords to work with.

If you completely reviewed all the terminology you could think of, you need to start networking and marketing instead.

• Share your pages with a good keyword on Facebook, Twitter, LinkedIn, and to your business associates.
• Find related sites in your market and ask them to link to you. Blogs work wonders!
• Link to relevant resources from your page and hope those writers will return the favor in the future.

Once you create enough inbound links, you can go back and test your page against the competition again.

Problem 5

I took all your advice, double checked my efforts, and still no results!

Implementing keywords and Search engine optimization can be a long and tedious process. As mentioned earlier, no one truly distinguishes all the elements that come into play when search engines decide how to rank pages.

If you’ve tried all the above and still cannot rank your pages, you might need some additional hand-holding and more personalized training to help pinpoint your dilemma and remedy it.

 Know about Some Keywords Tools for Keyword Research and Trends

Ten Ideas to Spark Your Video Creativity

Video marketing has turned into one of the best promotional equipment for businesses on and off the Internet. Online video marketing is now planned to grab the awareness of potential customers faster than any other advertising medium. Now, video marketing is becoming the best promotional tool.

 You should consider your target market’s needs when creating online video content because they can have a major impact on the video’s optimal length and its shelf life.

Here I am discussing some ideas

a: Edify

Let know people about your product or services.  Give the information on features and benefits.  Notify them everything they’ll obtain once they make the purchase.

b: Reply to query

Find out most about your product or services from the users what do you get?  Most of us can think of a list of at least 5 to 10 questions we get asked often.  Make short 2- to 3-minute videos clips where you state the question and then the answer.  These are easy to make and extremely valuable to your prospects.

c: Make a product review

Find out a product or service that would be of significance to your niche and your viewers and do a review on its benefits and features.

d: Develop your list

If you have a company, you should have a list of potential clients.  Make a video to promote your position to give you their name and email in exchange for something you will give them.  You can provide an ebook, an article (tips, approaches and how-to are always trendy), a tutorial video, a free consultation, a type of assessment, etc.  Find out what your prospects would locate most valuable and generate a giveaway around that.

e: Speak about your case studies and results

Make a video about the results you were able to reach while working with a client or chat about a case study and show what you did for them and how you can do the same for the viewer.  You can also demonstrate a case study of someone who did not follow your assistance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while merging in key examples.

f: Enlighten a story

People can communicate with you when you tell a convincing story.  Weave a lesson into your story as a takeaway.  You can also inform about an event from your past that has shaped who you are or how you do business today.

g: Throw light on myths

Talk about the top three myths in your business and give real examples to explain why they are truly myths.

h: Catch your audience behind the scenes

Take your viewers outside of your office and let somebody see yourself in your “natural surroundings.”  If appropriate, introduce your family and show things that are carrying great weight to you.  Tie in some of your business clandestine—how you systematize your business, what type of arrangement you use to get things done, etc.  Pull back the curtains and give guidelines on how you do business.

i: Inquire questions and answer them

If you want to know about your viewers’ needs as they relate to your niche, then ask them some key questions. That will spark the conversation.  Individually answer the question and then ask your viewers to leave their answers below in the comments section.  This will set up a discussion.

j: Bonus video opportunities

You can do much more with video.  Besides filming yourself, you can also do screen captures (ScreenFlow for Macs and Camtasia for PCs are great options), slideshows, and use Keynote or PowerPoint slides to inform your story.

Have a look on this short video to demonstrate you how ScreenFlow works –

Remember:  Make swear to yourself that you will do your best, and then move on.  With each video you make public, your self-confidence will boost and you will get better with time.

Source : http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing/

Basic Keyword Strategies for YouTube Videos

There’s no deficiency of information online for keyword strategies.  Here are some of the ground rules you need to pay attention to as you create your videos:

• You should Use keywords in your videos’ titles, descriptions, and tags to optimize YouTube videos.
• To facilitate the search engines in figure out what your videos are about, insert videos into text pages on your site that are relevant to your video. Make use of your website’s text pages as a kind of “map” for Google.
• You should target particular search phrases, not just search words.  For example, rather than using “cupcakes” as a keyword for an organic bakery, you should use “cupcakes with organic frosting” for a better possibility of showing up on the front of search results.

To know more about Online Video Marketing Tips just click on Search Engine Optimization Tips for Videos